It’s always exciting when someone you know gets engaged—there’s the promise of a wedding and a big celebration in a few months, and it’s fun to think about the way the couple’s life together will grow.
But that’s not the kind of engagement we’re talking about. Your Florida online marketing company predicts that in 2015, engagement between your business and its customers will play a bigger role than ever before in determining search results. The key to that engagement? Not a diamond ring, but social media activity and other Florida online marketing services.
Talking To Each Other
Come to think of it, there are lots of similarities between a wedding engagement and the way your Florida online marketing company helps you interact with people online. Communication is a central factor to the health of your relationship with your social media contacts. You should be talking to them often, posting to Facebook, Google+, Twitter, and LinkedIn multiple times per week. The more people hear from you, the more they will respond, and the search engines will see that you have a meaningful relationship with them.
Make an Investment!
The boyfriend who offers his girlfriend a ring that he bought at the dollar store shouldn’t expect to become a financing. In the same way, posting boring, bland, thoughtless material on Facebook just to keep up with a schedule will cause people to tune you out. It takes a real investment of time, thought, and cooperation with your Florida online marketing services consultant to produce content that will keep readers interested and prompt them to learn more about you.
Seal the Deal with Florida Online Marketing Services
In our analogy, your social media contact “walks down the aisle” when they visit your site and make a purchase—or hire you to perform a service for them. That’s the end goal of your engagement activity, so make sure that your Florida online marketing company lays out the red carpet by making it as easy as possible to shop securely and gather information about your offerings.