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In the world of SEO, link building is an important technique which assists the in the boosting of your site’s popularity in the search results. However, you need to be very careful how you create links

, otherwise, you could be doing more damage than good. For example, several years ago it was common practice to do “link exchanges,” which basically is where Site A exchanges a link with Site B and they both link to each other. At first, this technique worked for a while, but eventually, the search engines evolved and began penalizing websites which did this. To this day, most business websites still routinely get link exchange requests as common knowledge is usually several years behind “what you should actually be doing.”

Enter Three Way Link Building

This method of link building is a more sophisticated system than simply swapping links. Here is how it works: Site A links to Site B, which links to Site C, which links back to Site A. Imagine a simply triangle and you will better understand the concept. In order to do this, one party (or both) needs to have another website under their command where the link can be added. In addition, the sites which are linking to each other need to have a minimum PageRank (PR) score (at least 3 or higher) and do not need to be considered “spammy” in nature.

Is Three Way Link Building considered a good thing to do?

As I write this, there is nothing wrong or “Black Hat” with this approach. As a rule of thumb, I recommend using other link building methods in addition with three way link building. By using a more diverse strategy, you have a more natural and evenly distributed link footprint across the Internet.

How do I get started?

I recommend begin looking for related style sites and talk to the webmaster or site owner and see what type of network they have. Once the relationship is established and all websites meet the simple standards– get busy!

About the Author: Rhett DeMille, the owner of PalmettoSoft, is a leading search engine optimization  consultant located in the Florida and Greater Carolina areas.

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