Social media profiles give you the opportunity to build brand awareness, talk to the public and also can establish you as an industry expert. You can brand yourself or your business by setting up a
profile and uploading a picture and/or logo. Another very important thing to do is interconnect your other social media channels so your message is carried to a larger audience. These days, almost everyone has some form of interaction with a social media channel.
Social media profiles also serve as “independent business models” that supply content to the public for a very low cost—basically your time. As I write this the return on investment (ROI) metrics are still being determined, but most people feel the benefit outweighs the cost.
When you take the time to talk to the public, more often than not, you will be “top of mind” to somebody—usually when they are ready or thinking about making a purchase. This “public awareness” can give you a leg up on your competitors who don’t take the time to participate in the social media world. As we know, social media does not appear to be going away anytime soon, and the businesses that incorporate this marketing strategy effectively can be rewarded with increased business.
About the Author: Rhett DeMille, the owner of PalmettoSoft, is a leading search engine optimization consultant located in the Florida and Greater Carolina areas.