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Recently, I wrote about the need to begin running AdWords campaigns in conjunction with organic ones. Although there are still thousands of continuing debates over whether or not the two

affect each other, one thing is certain from our SEO Charleston firm’s perspective: AdWords, when activated, has a positive effect on a natural campaign. Think about it for a second: Google has been a publicly traded company for a few years now and pay-per-click services is how their empire generates cash. The last thing the search giant wants is businesses across the world paying SEO firms a large chunk of their marketing budget. And this is just another reason “why” they are more frequently and radically changing their algorithm heading into the future.

Google says “the recent algorithm changes are designed to improve the search experience.” Is that so? Are they telling us the truth, the whole truth and nothing but the truth? Don’t bet on it. They tweaked the formula to recognize that increased site traffic should further boost organic rankings, because the website “must be higher quality as more people are visiting.” In reality, the boost is quite substantial once you activate an AdWords campaign. Over the last year, our SEO Charleston consultancy has been in continuing conversations with other industry professionals and the message continues to be the same: We are all essentially seeing the same thing.

At the end of the day, the main goal of an SEO firm is to deliver quality search engine leads to their clients. At PalmettoSoft, we have put hubris aside and have incorporated AdWords strategies into our quiver and it is paying off in increased return on investment for our clients. If you would like to know more about how our SEO Charleston consultancy can help your business, please give us a call today.

About the Author: Rhett DeMille, the owner of PalmettoSoft, is a leading search engine optimization  consultant located in the Florida and Greater Carolina areas.

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