SEO is a continuous process that can really affect your business. This means that you need to stay on top of your SEO strategy at all times to ensure that your strategy is working in your favor no matter what changes Google makes. If you are not sure whether or not your SEO strategy is really working, here are some tips to help you sort it all out.
Measure Your Organic Traffic With an Analytics Tool
The ultimate goal of SEO is to get more organic traffic to your website. Therefore, if your SEO strategy is actually working, you should see an increase in organic traffic to your site over time. Analytics tools can offer valuable insight into your website by providing you with detailed information on your site visitors and their behaviors. Track your traffic on a monthly and annual basis. You should also optimize your SEO strategy to decrease bounce rates and increase the amount of time spent by visitors on your website.
Track Your Keywords
Keyword research is an important part of SEO and you should track whether the keywords that your are targeting are actually driving more traffic to your website. However, make sure that you don’t overlook opportunities to rank for other keywords by focusing only on the search engine queries that you have obtained page one results for. In fact, you may find other less competitive keywords that your business can easily rank for to bring in additional traffic.
Identify Weaknesses in Your Strategy
While your SEO strategy may be providing some results for your business, you will never know just how well your SEO strategy could perform unless you take the time to identify weaknesses in your strategy. Since every business is unique, some businesses can benefit from a content-heavy approach while other businesses may benefit from more from technical SEO. Understanding exactly what your business needs is the key to effectively using your time and resources to get the best possible results from your SEO strategy.
Stay on Top of Google Updates
The 2015 Moz Search Engine Ranking Factors Study found that over 90 ranking factors actively contribute to higher search engines. With new updates from Google every month, it is essential that you stay on top of these changes if you want your SEO strategy to work. It isn’t simply enough to pay attention to keywords, you also need to make sure that you are applying an equal effort to optimize your SEO strategy for all of the ranking factors that matter.
In addition, just because you outsourced your SEO efforts to an agency doesn’t mean that you shouldn’t continuously look for ways to improve your SEO strategy. Make sure that you set your goals accordingly and that there are accountability measures in place to keep your team in constant pursuit of better results for your business.
Managing Your Expectations for SEO
When it comes to SEO, it is important that you maintain realistic expectations in regard to when you expect to see results. SEO is a long-term strategy. While you may see some fluctuations in your search engine positions for the keywords that you are trying to target and organic traffic, overall there should be an upward trend. Once you have optimized your strategy to consistently bring in better returns for your website, you’ll have an SEO strategy that is indeed working.
Infintech Designs is a New Orleans based SEO & Web Design company. They provide data driven, measurable internet marketing campaigns with trackable results. Brian Hong and his small team of SEO ninjas are dedicated to increasing their client’s search engine visibility, leads, and sales online.