How to develop monthly SEO content, a message from your SEO Consultant: Part 3 of 3
Blog Posts, Press Releases, Industry Articles
In the wake of the recent Panda and Penguin updates, website owners/managers should be updating their content more frequently… more like every month. Industry articles should be submitted
to free article websites such as Ezine Articles.
1 Press Release (1 per month)
Around 500-600 words excluding the title
The title (sometimes called the headline) of the industry article should grab the reader’s attention. It’s advisable to keep the length within 75 characters and to include a targeted keyword.
You can start by discussing a problem that caused usage of a product/service/advice which is offered on your website. Another option is to write a short story of an experience by you and/or one of your clients.
Discuss all solutions to the problem you discussed in the introduction. Break up each solution into micro-paragraphs and try to keep them to about 5-6 sentences. In addition, creating sub headings within the micro-paragraphs makes it easier to read, since roughly 80% of people scan rather than reading word for word on the Internet.
This should include a brief summary of your article and a call to action– i.e. “Be sure to include article marketing as one of the top strategies for promoting your web site. It’s a cheap and high return on investment marketing technique that produces a constant flow of visitors.”
Resource box (footer):
In this area, include a brief overview about yourself and your business. In addition, provide a link to your web site/blog/social media profile. The footer provides an area for readers to learn more about you, subscribe to your newsletter, etc… Be sure to always reuse the footer on ever article!