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Google+ is a social media network run by Google and was launched in June of 2011. Many people instantly think of Google+ as “Facebook’s competitor” as the role and function of the platform

is very similar to Facebook. It is important to know there is some advanced functionality featured, such as “social subsets,” which allows the Google+ member the ability to divide and categorize their friends/relationships by types. For example, if you have a group of 50 friends within Google+ and (5) of them are your family, you can create a sub set for your family—this is known as a “circle.” There are many other options within such as the ability to view, manage and even edit multimedia. Another feature, “Hangout,” is getting popular as it is more of a permission based live chat room which radiates from person to person, etc… Eventually, many of the same type people can talk in a Hangout and the quality and value of the subject material tends to be of a quality nature.

Special Note:  Google+ is less “connecting with old friends,” as it is more “developing new relationships.” This is a theoretical and applicable difference between Google+ and Facebook.

For SEO purposes, a Google+ page is highly recommended—especially considering the company behind the name. At I write this, nobody (outside of Google) can prove that having a Googe+ page will improve your Google rankings, but if I had to bet on it, I would (wink). For posting frequency, I like to upload messages on Google+, Facebook and Twitter every Monday, Wednesday and Friday to maintain a general awareness about my company on the social networks.

In summary, if you don’t already have a Google+ page for your business/organization, get it now and start using it’s features!

About the Author: Rhett DeMille, the owner of PalmettoSoft, is a leading search engine optimization  consultant located in the Florida and Greater Carolina areas.

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