Most people have heard of Google AdWords, even if they’re not exactly sure what it does or how to advertise their business with it. AdWords is definitely a powerful tool that your Florida online
marketing services partner can use to place your business in front of Google users. Since Google is by far the most popular search engine, an AdWords campaign is worth the investment. But there are other powerful pay-per-click (PPC) strategies that generate valuable contacts at lower cost.
Advertising on Facebook has several attractive features. For one thing, there are a huge number of potential customers to reach on a single website. What’s more, it is easy to target the users most likely to want your product or service, using the information they make public about themselves. Using PPC in conjunction with regular postings on your business’s page is a great way to round out a comprehensive Facebook marketing plan.
Bing and Yahoo Ads
Google’s large share of the search market does not always mean that using AdWords for PPC is the most effective choice. Florida online marketing services experts know that Bing and Yahoo, when combined, account for about 28 percent of all Internet search activity. An AdWords campaign won’t reach those users at all, but there is good news: Placing PPC ads on Yahoo and Bing is much less expensive than doing so on Google. Making the effort to reach this market could be the key to jumpstarting your PPC results.
Many business owners like the idea of using “free” search engine optimization techniques to get their website to the top of search rankings. That’s a great thing to do, but the truth is that PPC strategies like the ones above are some of the most cost-effective advertising methods you’ll ever use. Email us today to ask about our PPC packages and how our Florida online marketing services can complement your SEO activity.