Search engine optimization was born once the search engines began indexing websites and displaying the results. Over the years, the ranking formulas (algorithms) have evolved and are
essentially much smarter than ever. Ever-changing algorithm updates are analyzed by the SEO provider and work flow is adjusted as quickly as possible. Basically there is a constant “push-pull” occurring between the search engine and SEO provider. As this arms race escalates between the two, one area of search engine optimization has not kept up as well as it should: Client involvement and participation in their SEO campaign.
Most people now realize the algorithms are looking at hundreds of factors when ranking web pages. Some of these are, but are not limited to: Social media management, on-site blog production, writing reviews online and video production. Imagine a firm trying to coordinate all these efforts without significant client involvement—it simply does not work. Work produced ends up sloppy, confusing and there is no real uniting theme to any of it. Our Charleston South Carolina SEO firm takes a different approach: We work with our clients and ensure they are engaged 100% (top-down from the owner) or we will not take on the project. This experience makes for not only a more successful SEO campaign, but the client also benefits from better branding and exposure as a result of a comprehensive overall marketing strategy.
Guess what? All this can be done for an outstanding price. If you would like to learn more about how we do things, please give us a call today.
PalmettoSoft is a Charleston South Carolina SEO based firm that has a national customer base.
About the Author: Rhett DeMille, the owner of PalmettoSoft, is a leading search engine optimization consultant located in the Florida and Greater Carolina areas.