Many businesses in the state of Florida are looking for a reliable SEO consultant to help them achieve top search engine rankings over their competition. Consultants can offer a distinct advantage over
agencies/firms as the consultancy has much less overhead to pay for. Think about it: As a company, you are expecting good results for a fair price. And at the end of the day, it really does not get more complicated than that. For brevity reasons, the post will not go too in depth regarding the pros and cons of consultancies vs. agencies. However, I will discuss some of the unique vantage points that my firm, PalmettoSoft, holds.
Our owner is your account manager.
That would be me, Rhett DeMille. By removing the mid-level manager, our clients are always a phone call/email away to a highly qualified person in the SEO industry. Not only do we discuss their account, we talk about business goals, challenges and other high level topics that can influence business decisions for the better.
We have a small staff of people and consequently don’t keep a large payroll.
Think about the stress that can put on an SEO agency. Rather than delivering true results, the firm spends much of it’s time developing beautiful marketing material designed to inflate prices of otherwise normal services. In addition, the staff is constantly working in an effort to “upsell” the customer on peripheral products and services that don’t really contribute to return-on-investment. I am true believer that lean operations are faster and more effective than larger ones who are tied down with high overhead costs. Hopefully, this will help better answer the question of “Why does Company X cost 2-3 times as much as Company Y for basically the same service?”
We leverage the customer’s ability to produce quality on site content
. Most of our clients create weekly blog posts on their website rather than us producing the service. The customer is able to write it faster, much cheaper and it also features the nuances reflective of their business. We simply guide them in the process. The same is true with social media and the production of it’s content.
In the 21st century, businesses that stick with their core services and products will be more successful.
The best run companies, if possible, will outsource any services that are not core to their business model. This includes, but is not limited to Internet marketing, accounting, human resources and advertising.
If you would like more information about our Florida SEO Consultancy, please contact us today!
About the Author: Rhett DeMille, the owner of PalmettoSoft, is a leading search engine optimization consultant located in the Florida and Greater Carolina areas.