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An Email to a Future SEO Client sent December 3, 2011

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*Names have been changed for anonymity*

Good morning Gary:

I enjoyed meeting you the other day at Patriot’s Point.  Within this email I have attached a recent Keyword Analysis Report which we use as a basis for Spectra’s optimization strategy.

About 10 years ago, I began my career in web design and it has evolved into full service search engine optimization, whose roots are founded in the aforementioned along with marketing, usability, and a heavy dose of leadership. After talking with you about your website, I think you have great vision and are a system-type thinker like myself and Walker. It is very rare that business owners in related vertical markets collaborate towards a common goal—and when they do, their output increases exponentially. I look forward to the possibility of working with you on future projects.

Below are some of the SERPS (search engine results pages) where Spectra holds top rankings. In addition, I have attached a keyword research report which shows the actual search volume of these phrases in the “KEI” section found in the left hand navigation of the PDF. It is important to understand these are real and viable search terms directly related to what Spectra Integration is selling.

Pick and pack fulfillment

Inventory management fulfillment

Print fulfillment

Kitting fulfillment

Pick and pack fulfillment

Before I look at your website, I wanted to show you some of our capabilities. Next week, I would like to create a list of recommended changes to your site—along with a detailed keyword analysis of your industry. Have a good weekend.

About the Author: Rhett DeMille, the owner PalmettoSoft LLC, is a leading search engine optimization consultant located in the Charleston SC area.

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