Google Ads Display Certification
Google Ads Search Certification
Google Ads Display
Google Ads Search
Google Ads Fundamentals
Research and recommendations based on business’s products/services & client input
Audit landing page design to check customer inquiry form, clickable phone numbers, Call to action buttons and Thank You page for better conversion tracking.
Based on the selected keywords and website landing page content
Multiple ad groups based on type of products/services and targeted keywords
Monitor your campaign status and progress
Monitor your campaign status and progress
Find the optimal keywords for display ads, search ads, etc.
Filter out negative keywords so ads won’t experience irrelevant clicks
Continually monitor competitor bids and adjust accordingly for top positions
Monthly campaign performance report (for previous month) sent at the beginning of each month with a phone call.
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Grow online sales, bookings or mailing list signups with online ads that direct people to your website.
Increase customer calls with ads that feature your phone number and a click-to-call button.
Get more customers in the door with business ads that help people find your company on the map.
Drag to determine your monthly Google Ads budget.
7.02% – very high and is very good.
Across all industries, the average conversion rate is 3.17%
Click Through Rate (CTR):
5.77%- extremely high and is excellent.
Across all industries, the average CTR for a search ad is 1.91%
Many of our customers want to see immediate results from their SEO campaigns, and PPC marketing is where that usually happens. Pay-Per-Click, Google Ads, and all the other paid marketing campaigns put you at the top of the Google search results and keep you there! The best thing is, with Google Ads and PPC, you don’t pay to show your ads to your audience. You only pay when a potential customer clicks on one of your ads, ensuring that every dollar of your budget is spent on an actual valuable lead.
Big Red Box reaches a 300% return on ad spend with Google Ads.
Big Red Box used Ads to gain insight into their return on advertising investment and make sense of their retail data to improve product availability. The result was a 300% return on ad spend.
It all starts with a discussion about your ideal customers or clients and the problems you are solving for them. Then we research your market, competitors, and desired ad platforms to create a compelling message for your brand. However, creating appealing, efficient ads isn’t the end of the PPC game. Once you get the click, you need to engage the customer and convert the visit into sales, right? Our team offers landing page reviews to ensure that your calls to action are clear and enticing and that all of the elements on the page lead to a great customer experience. Then, we analyze your conversions, keywords, and overall performance every month, making adjustments and improvements at every step. This continuous optimization makes sure you are getting the best return on your advertising dollars.
PalmettoSoft leads the pack in PPC marketing success because of our value in relationships with our customers over transactions with them. When you work with us for PPC services, you have direct access to our owner, Rhett DeMille, rather than being routed through countless customer services reps or automated menus, meaning any questions or concerns you have are addressed quickly and efficiently.
In addition to your access directly to Rhett and his team, you also have the reassurance that we know what we’re doing. In our 15+ years in digital marketing, keyword research, and search engine optimization, we have worked with hundreds of businesses to increase their digital footprint and meet their goals for growth. We work with each of our customers to provide specific and customized services that add value and drive their ideal customer into their doors (physically or digitally).
Fulfillment opportunities these days are coming in at a much higher pace due to the incredible SEO work of Palmetto Soft, and Rhett DeMille/Owner. Walter Kohn, President, Spectra
Everything your team is doing is looking good- we are getting tons of calls so keep up the good work. Captain Tom Yenkner, Charleston Yacht Tours
Great job PalmettoSoft. Thank you for enhancing Spectra’s future in the market. Danny Hooker, Plant Manager, Spectra
I want to thank you for the great job you and all your guys are doing on our sites. Its comforting to see how organized and smoothly your process is run. I especially like the attention to detail and willingness to adjust campaigns to make sure we reach the right audience. Joe Binz
The PalmettoSoft SEO team is an awesome group of technical experts. Since taking over our SEO campaign, they have successfully turned our website into a modern and comprehensive platform for our customers. Now, the results are simply amazing. Their SEO experts have been extremely helpful in advising (and doing) whatever work needs to be done for the best search engine rankings. Also, and just as important as the aforementioned--they don’t cut corners! We are delighted to have this Charleston SEO company as our online marketing partner. Lisa Thompson
We have previously worked with other SEO companies, but PalmettoSoft has been the most effective SEO service provider that we have come across to date. With their cutting-edge solutions and professional guidance, our business has taken a huge leap forward in the attraction of customers. We feel confident working with this Mt. Pleasant-based SEO Company and we look forward to having a long-lasting relationship with their team. Kris Lewis
Rhett and his team of SEO experts took over the online marketing of our business website and resolved our existing issues fast and effectively. He further advised me on what needed to be done in order to drive our SEO strategy forward. Since that time, we are now ranking on the 1st page results for most of our keywords and are substantially ahead of our competition. It feels great! The credit goes to Rhett and his team of Charleston Search Engine Optimization experts. James Smythe
PalmettoSoft strives to serve its customers with marketing best practices and unsurpassed service, creating lasting and successful relationships with every business owner, marketing director, or digital dreamer who signs on.LET’S GET STARTED