Online reputation management (ORM) has become an important factor in the marketing strategies of large and small companies, non-profit organizations, and any other entity that deals with the public online. Customer reviews show up everywhere these days, from places like Google and Yelp to Facebook and other social media platforms. With that wide a berth of places for people to praise or pounce, a company could spend weeks or even months trying to track down a single negative comment. That’s where PalmettoSoft comes in. Whether your company is looking for local South Carolina ORM services or nationwide reputation management, we are the best.
PalmettoSoft approaches ORM from two perspectives: combating unfair negative factors and promoting positive factors. When an upset customer, a competitor, or a discussion forum member posts untrue, harmful, or obscene language about your company, it is important to quickly follow the procedures to address and remove that language. Additionally, your PalmettoSoft ORM consultant is always active in soliciting great reviews from your satisfied customers, publicizing what’s great about your organization, and making sure your audience sees you at your best.
Before we begin writing or publishing anything about you, we search the web to find out the current state of your online reputation. If you already have lots of positive reviews out there, this part is a breeze. If we find some less than satisfactory comments, though, we work with you to build a strategy for improvement.
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Based on existing negative content and client’s input
Create and setup micro websites based on targeted keywords
Install and/or optimize an existing blog within the website. This includes, but is not limited to an overview page, detail page and social sharing buttons.
Create social media profiles for the campaign
Meta tags offer more details about your site to search engines and website visitors who encounter your site in the SERP. They can be optimized to highlight the most important elements of your content and make your website stand out in search results.
Monthly backlink creation through business directories, articles and blogging, etc.
PalmettoSoft copywriter will interview the client and write monthly blog post(s) matched to their campaign requirements.
Actively work to create natural blog comment conversation. This helps the search engines see the post is engaging and authoritative.
Setup a YouTube channel and begin to populate it with quick (2-5 minute) videos provided by the client.
Monthly campaign performance report (for previous month) sent at the beginning of each month with a phone call.
This customer works in the medical supply industry specifically dealing with high-tech diagnosis machines. Along with negative content, there was a major article published against them in a major consumer complaint website. This content was indexed all over the 1st and 2nd pages of Google.
The customer hired PalmettoSoft to push down the negative content beyond the 3rd page of Google search results, and success was achieved.
The most important part of what we do as an online reputation management company is making sure nobody knows we did it. The more organically your reputation is established as positive and maintained as such, the better ORM works. We are like ninjas in that respect. PalmettoSoft ORM consultants find and counteract comments and reviews that negatively impact your business with speed and precision. Nobody will even know we were there — or that there was dissatisfaction with any part of your business, products, or services! We also continuously publish or encourage positive information to increase your trustworthiness with your ideal customers.
Yes, a positive reputation with your local, national, or global community is important simply for appearances. But did you know it can affect your bottom line, too? Those reviews customers leave on your website, your Facebook page, your Yelp listing, even on their own social media are today’s version of word of mouth. Only today, word of mouth spreads like wildfire because everyone’s reach is hundreds of people instead of their closest friends and relatives. And that doesn’t even account for post shares and tagging people in comments! With PalmettoSoft on your side, you don’t have to worry about all of that. We take care of it for you so you can concentrate on what is most important to you: your growth goals and your business itself.
PalmettoSoft is South Carolina’s best ORM services provider because of our value in relationships with our customers over transactions with them. When you work with us for reputation management, you have direct access to our owner, Rhett DeMille, rather than being routed through countless customer services reps or automated menus. That means any questions or concerns you have are addressed quickly and efficiently.
In addition to your access directly to Rhett and his team, you also have the reassurance that we know what we’re doing. In our 15+ years in digital marketing, reputation management, and search engine optimization, we have worked with hundreds of businesses to establish and build their positive reputation online. We work with each of our customers to provide specific and customized services that add value and provide the best experiences possible for their ideal customers.
Fulfillment opportunities these days are coming in at a much higher pace due to the incredible SEO work of Palmetto Soft, and Rhett DeMille/Owner. Walter Kohn, President, Spectra
Everything your team is doing is looking good- we are getting tons of calls so keep up the good work. Captain Tom Yenkner, Charleston Yacht Tours
Great job PalmettoSoft. Thank you for enhancing Spectra’s future in the market. Danny Hooker, Plant Manager, Spectra
I want to thank you for the great job you and all your guys are doing on our sites. Its comforting to see how organized and smoothly your process is run. I especially like the attention to detail and willingness to adjust campaigns to make sure we reach the right audience. Joe Binz
The PalmettoSoft SEO team is an awesome group of technical experts. Since taking over our SEO campaign, they have successfully turned our website into a modern and comprehensive platform for our customers. Now, the results are simply amazing. Their SEO experts have been extremely helpful in advising (and doing) whatever work needs to be done for the best search engine rankings. Also, and just as important as the aforementioned--they don’t cut corners! We are delighted to have this Charleston SEO company as our online marketing partner. Lisa Thompson
We have previously worked with other SEO companies, but PalmettoSoft has been the most effective SEO service provider that we have come across to date. With their cutting-edge solutions and professional guidance, our business has taken a huge leap forward in the attraction of customers. We feel confident working with this Mt. Pleasant-based SEO Company and we look forward to having a long-lasting relationship with their team. Kris Lewis
Rhett and his team of SEO experts took over the online marketing of our business website and resolved our existing issues fast and effectively. He further advised me on what needed to be done in order to drive our SEO strategy forward. Since that time, we are now ranking on the 1st page results for most of our keywords and are substantially ahead of our competition. It feels great! The credit goes to Rhett and his team of Charleston Search Engine Optimization experts. James Smythe
PalmettoSoft strives to serve its customers with marketing best practices and unsurpassed service, creating lasting and successful relationships with every business owner, marketing director, or digital dreamer who signs on.LET’S GET STARTED