There’s no better place for your marketing message to be than the top of the Google search page, and PalmettoSoft’s Google Ads campaign management services helps it get there.
With engaging content and keyword targeting, display ads are extremely effective in reaching your audience wherever they may be on the Internet–not just when they execute a search on Google’s search engine.
Let us help you create simple yet effective video ads to put you in touch with YouTube’s audience of millions of viewers.
If you sell products online, Google Ads is an essential tool to put your offerings in front of the people who are most likely to add them to their cart.
Move beyond the Internet browser with Google Ads and advertise to app users on mobile devices. This unique platform extends your advertising reach dramatically.
Displaying an ad to someone close enough to visit your location is very effective, and with the help of an expert Google Ads campaign manager, it’s easier now than ever before.
Within the universe of digital marketing, there are different approaches to generating leads. Some, such as organic SEO, are best described as a long game, relying on months and even years of positive reputation to rise in the Google search rankings. Google Ads and other pay-per-click (PPC) strategies, however, generate extremely fast results.
Once a campaign is calibrated by an expert–ideally a certified Google Ads consultancy–it is ready to go live and immediately begin sending inbound leads to the client’s website. The clearer the advertising messages are and the more effective the ads’ landing pages are in moving visitors toward conversion, the higher the ROI will be for the client.
The preparation behind a successful Google Ads campaign, however, is complex and requires a thorough understanding of how the system works. Using the wrong keywords, attracting the wrong kinds of leads, or failing to convert visitors who land on the website will all cause the client to waste ad budget on leads that will never become paying customers. That’s why it’s so important to hire a consultant who can demonstrate past success with Google Ads for other clients.
PalmettoSoft has helped many clients boost their revenues in a dramatic way with powerful Google Ads campaigns. We invite you to check out our case studies and customer testimonials to get an idea of how we can help your business grow. Your audience is online now, and with the help of our certified Google Ads consultancy, you can reach them with precision and a powerful message.
Many business owners initially shy away from Google Ads because it is a large, sprawling system with seemingly countless settings to manage. In the hands of a certified expert, though, the detailed targeting capability and nuanced analytics of Google Ads are powerful marketing assets. Here are a few of the advantages that PalmettoSoft provides for its Google Ads clients:
✅ Keyword analysis: Determine which search keywords are best for your campaign to target. Includes discovering negative keywords to exclude in order to avoid generating leads that will not play out.
✅ A/B testing: Compare real-life results of slightly different ad messages to see which one audiences respond to more positively.
✅ Budget management: Show ads in the contexts that are most likely to yield valuable leads, making the most of every ad budget dollar.
The budget for every Google Ads campaign is set by the client. This budget can be adjusted at any time depending on the client’s needs. If the budget for a campaign is exhausted, ads will stop running in order to avoid exceeding the designated budget.
Our Google Ads consultancy is made up of a team of experts and contracted partners who are decentralized, agile, and able to quickly respond to client requests. Our system allows us to avoid the high costs and many of the pitfalls associated with working with a large national agency.
PalmettoSoft as a consultancy has successfully passed a certification process created by Google, designed to evaluate the level of understanding that a team has of the Google Ads system. Our certification provides assurance that we can use Google Ads to its fullest potential on behalf of our clients.
Our clients are often surprised by how quickly they begin to see increased inbound leads from their Ads campaign. As soon as your campaign goes live, potential customers can view ads, click through to your landing pages, and move to the next stage in the sales funnel.
Our expert team works with you to ensure that every message you present to your online audience is in your brand’s unique “voice” and adheres to your values. Not every ad type fits every brand, and it is our goal to ensure that your ads are consistent with who you are as a business.
A click on one of your ads takes the user to a “landing page,” a page of your website that is created specifically to address people who saw that ad. This landing page provides additional relevant information, explains more about your organization, and presents the user with calls to action–invitations to call, email, make a purchase, or take some other step.
Pay per click (PPC) is the general term for paid advertising systems, which run on Google, Bing, and other platforms alike. Google Ads is Google’s specific ad network, and it previously went by the name “Google AdWords.”
Maybe and maybe not. While web design and organic SEO are essential factors in a successful long-term digital marketing effort, PPC strategies like Google Ads do something different: they provide a short-term, nearly immediate boost in inbound leads. This can be very valuable for a business that is just starting out and has little or no reputation online yet, or for companies that need to reach audiences during specific times or seasons. Given the enormous ROI potential of Google Ads, many of our clients also elect to run campaigns on a continual basis.
I am very, very, very happy with the progress with Munnerlyn Pyro. We want to switch our SEO service to you [for my second company] . Our all inclusive marketing firm is not making the same progress as you are. Brent Munnerlyn, Owner
Hard to believe that we have onboarded exponentially more new customers this year  than the previous. That is amazing! By utilizing Rhett DeMille’s and PalmettoSoft’s SEO knowledge - we are more diversified and valuable to the marketplace. Walter Kohn, President, Spectra
Everything your team is doing is looking good- we are getting tons of calls so keep up the good work. Captain Tom Yenkner, Charleston Yacht Tours
Great job PalmettoSoft. Thank you for enhancing Spectra’s future in the market. Danny Hooker, Plant Manager, Spectra
I want to thank you for the great job you and all your guys are doing on our sites. Its comforting to see how organized and smoothly your process is run. I especially like the attention to detail and willingness to adjust campaigns to make sure we reach the right audience. Joe Binz
The PalmettoSoft SEO team is an awesome group of technical experts. Since taking over our SEO campaign, they have successfully turned our website into a modern and comprehensive platform for our customers. Now, the results are simply amazing. Their SEO experts have been extremely helpful in advising (and doing) whatever work needs to be done for the best search engine rankings. Also, and just as important as the aforementioned--they don’t cut corners! We are delighted to have this Charleston SEO company as our online marketing partner. Lisa Thompson
We have previously worked with other SEO companies, but PalmettoSoft has been the most effective SEO service provider that we have come across to date. With their cutting-edge solutions and professional guidance, our business has taken a huge leap forward in the attraction of customers. We feel confident working with this Mt. Pleasant-based SEO Company and we look forward to having a long-lasting relationship with their team. Kris Lewis
Rhett and his team of SEO experts took over the online marketing of our business website and resolved our existing issues fast and effectively. He further advised me on what needed to be done in order to drive our SEO strategy forward. Since that time, we are now ranking on the 1st page results for most of our keywords and are substantially ahead of our competition. It feels great! The credit goes to Rhett and his team of Charleston Search Engine Optimization experts. James Smythe
PalmettoSoft strives to serve its customers with marketing best practices and unsurpassed service, creating lasting and successful relationships with every business owner, marketing director, or digital dreamer who signs on.LET’S GET STARTED