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Ecommerce Marketing: 11 Best Marketing Channels to Increase Brand Awareness

Featured Guest Blogger: Swati

Disclaimer message: The guest blogger’s viewpoints are completely their own and may (or not) be reflective of PalmettoSoft.


Creating brand awareness is no easy task. It takes a lot of effort to take your brand to the level where the name would be more than enough for customers to purchase your products. Scaling up your brand’s awareness can be extremely helpful for sellers on Amazon.

If you are a seller on Amazon, you will need the best Amazon seller tools that can help you launch effective campaigns and products. Some of the top-performing Amazon seller tools in the market today are Jungle Scout and Viral Launch. Before purchasing any of these tools, you can view a comparison of the two on Jungle Scout Vs. Viral Launch.

Now, let’s discuss the 11 best marketing channels to increase your brand awareness.

11 Marketing Channels to increase brand awareness:

#1 Social Media Marketing

Social media marketing is growing faster than any other digital platform. Many consumers turn to social media platforms every day to get information and entertainment. It provides an excellent opportunity for you to develop brand awareness through targeted and engaging social content.

#2 SEO (Search Engine Optimization)

SEO is the most critical element of Ecommerce Marketing, as it ensures your business website appears on search engine results pages (SERPs). SEO converts interested people into potential customers. We all know how difficult it can be to make new customers nowadays during such cut-throat competition in the Ecommerce industry!

#3 Email Marketing

Email marketing has grown from a promising channel to a powerful brand awareness tool in recent years. Although consumers have more choices than ever before, many choose to open emails sent by companies they already trust and do business with regularly. Email marketing helps inform your customers of new products and services and keep them updated about the latest offers. Email marketing has seen a slump over the last few years because of various reasons, like increasing inbox spam, but it’s still highly effective. Email marketing campaigns are seen as productive by most marketers. Moreover, email is cheaper than other forms of marketing. In the case of email marketing, you can promote your brand with limited resources. There are many unpaid methods available for email marketing.

#4 Social Bookmarking

Ranking on search engines is one thing, but what can you do to enhance your brand’s visibility across social media channels? Using social bookmarking sites like Digg, Reddit and StumbleUpon can be an efficient way of achieving this goal. Simply by sharing content on your blog with these websites, you can increase your brand’s awareness and visibility among target audiences who don’t use search engines.

#5 Pay-Per-Click (PPC) Marketing

Pay per click
PPC marketing is a highly effective method to get instant traffic on your website without waiting for organic results on search engine result pages. It provides a more targeted approach compared to SEO by allowing you to choose which keywords and geographical location your ads will show up for. As a result, you can instantly get more clicks and conversions on your website.

#6 Blogging

Blogging has become immensely popular in recent years due to enhancing brand awareness by providing helpful information and entertainment across the Internet through various mediums such as text, images, and videos. The Internet is flooded with blog posts written on topics ranging from fashion to cooking; it’s difficult for a business owner to keep up with all blog posts produced every day. However, if you find a niche that you can excel in and gain authority within, it could benefit your brand awareness campaign.

#7 Content Marketing

Content marketing is the process of creating valuable content for your audience. With relevant, timely, and engaging content, you can create awareness around your brand within your target audience. This form of marketing needs to be done consistently over a long time if it is effective in increasing brand awareness. Content marketing is one of the best ways to promote your brand through online mediums. You can create engaging content that people will look forward to reading. It proves you’re an authority in your industry and boosts customer trust in no time!

#8 Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts. Affiliate marketing is often viewed as a way to increase brand awareness because it drives traffic from other websites to your own.

#9 Email & SMS Marketing

SMS and email marketing target the consumer at both ends of the spectrum: active and passive customers. It can lead to high conversion rates, especially when it comes to mobile devices because more than 50% of smartphone notifications help users to take action, and 30% of these actions can drive direct response within two minutes of receiving!

#10 Facebook Ads Campaigns

Facebook ads campaigns are great ways to get maximum exposure in minimum time. Depending on your campaign requirements, you can easily promote your products on Facebook through ad targeting options or search engine optimization. The social media giant even provides its partners with comprehensive tools that help to simplify brand awareness campaigns.

#11 Mobile Marketing

Mobile marketing is one of the most effective digital marketing strategies that targets the audience on their smartphones or other mobile devices.

Mobile marketing is not new, but it’s one of the most cost-effective digital marketing channels. The growth in this segment has been staggering because more people are spending time on their mobile devices than ever before! It provides an opportunity to reach audiences during every stage of the consumer buying process.


Finally, we have covered the list of channels that have proven to increase the brand awareness of several organisations. Before landing on any platform and promoting your brand, ensure you have done thorough research. You do not have to jump into all the channels. Instead, you can figure out which channels work best for your brand and gather resources for the same.


Author Bio

Swati is a content writer and loves to write on various topics. She has a keen interest in writing a good article for a blog. Blogging is her passion, and she has been blogging on various platforms for the last few years. Her main focus areas are search engine optimization, digital marketing, SEO guide, online safety tips, parenting tips, etc. In her free time, you will catch her with a cup of coffee and a piece of novel in her hand.

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