How to Beat Angi, Storm Chasers & Low-Bid Roofers — and Own High-Value Leads Before the Storm Hits
In South Carolina, roofers don’t compete with other local roofers — they compete with Angi, Google Ads middlemen, and storm-chasing out-of-state companies who flood markets the moment a hurricane warning drops.
The roofers that win in 2025 aren’t the ones trying to be found after the storm. They’re the ones who are already ranking before the storm — positioned as trusted authorities in Charleston, Columbia, Greenville, and Myrtle Beach.
This is your execution-first SEO checklist — built for roofing companies that want to lock down high-ticket residential and commercial roofing leads, including insurance-driven replacements, HOA contracts, and facility management clients.
1. Google Business Profile — Real-Time Lead Engine (Not Optional)
If your Google Business Profile (GBP) is weak, your phones are silent.
This is the #1 money source before and after a storm.
Required setup:
- Category: Roofing Contractor — NOT “general contractor”
- Service Areas: Precisely list Charleston, Columbia, Greenville, Myrtle Beach, Summerville, Lexington, etc.
- Upload real job photos weekly — roofs, drone shots, tear-offs, flat roofs, inspections
- Add storm recovery Q&A: e.g. “Do you assist with insurance adjusters in Charleston?”
- Respond to ALL reviews with CITY NAME written in response
Activity = ranking. If you don’t touch GBP for 30 days, Google thinks your business is asleep.
2. Homepage Built for Trust — Not Pretty Design
Your homepage has one job — to immediately communicate:
You are licensed, insured, and local to South Carolina
You handle both residential & commercial roofing
You understand storm/insurance priorities
You serve specific SC cities — not “the East Coast”
Opening headline example:
“Licensed Residential & Commercial Roofing Contractor — Serving Charleston, Columbia & Greenville, SC (Storm + Insurance Specialists)”
Proof BEFORE paragraphs:
- BBB, GAF Certified, CertainTeed, HAAG Certified, OSHA, etc.
- Real project logos or client types (HOA, multifamily, local church, warehouse)
- “Serving SC homeowners since ___” or “Trusted by 120+ Charleston property managers”
People don’t buy roofing — they buy certainty.
3. Location Pages (This is Where 90% of Roofers Lose)
National lead platforms win because they localize aggressively.
You must do the same — dedicated city pages, not one “service area” page.
Example page titles:
- “Roof Replacement & Insurance Claims — Charleston, SC Roofing Experts”
- “Commercial Flat Roof & TPO Systems — Columbia, SC Roofers”
- “Hurricane Roof Inspection & Emergency Tarping — Myrtle Beach SC Roofing Team”
Each page must include:
- City-specific intro (mention neighborhoods, not just city name)
- Insurance/storm response messaging (Charleston & Myrtle Beach especially)
- Google Map embed for that specific city
- Real project proof (“Completed 47 HOA reroofs in Summerville since 2021”)
- CTA: not “Contact Us” — “Request an Inspection Before the Next Storm”
4. Service Pages — Lead-Sniping Pages That Print Money
Every service gets its own power page, optimized like a sales weapon — not a service list.
Must-have roofing SEO pages:
- Roof Replacement (Residential) — by city
- Insurance Claim Roofing — “We handle adjusters for you”
- Commercial Flat Roof & TPO Systems
- Metal Roofing Installation / Standing Seam Specialist
- Emergency Roof Tarping / Storm Damage Repair
- Roof Maintenance Contracts (HOA / Industrial)
Each page must speak to one decision-maker (homeowner vs facility manager) — not both.
5. Local SEO Authority — The Invisible Advantage
Google needs proof you are rooted in SC, not a storm-chasing drop-in.
Build hyper-local trust signals:
- Charleston Metro Chamber / Columbia Chamber / Greenville Chamber listings
- Supplier mentions (ABC Supply, Beacon Roofing Supply, GAF Master Elite directory)
- Sponsor Little League, church, or community events (they list sponsors online — powerful local backlinks)
- Mention South Carolina wind codes, insurance claim timelines, roofing compliance laws
If your website doesn’t sound like you actually live here — Google knows.
6. Content That Wins Pre-Storm & Pre-Bid Searches
Don’t write “blog posts.” Write FAQ-answers that rank before the panic hits.
Examples:
- “What to Do Right After Roof Damage from a Storm in Charleston”
- “Does Homeowners Insurance Cover Roof Replacement in South Carolina?”
- “Flat Roof vs Metal Roof for Commercial Buildings in Columbia — Cost Breakdown”
This is AEO — Answer Engine Optimization.
Google pulls these into AI-driven featured answers automatically.
Ranked SEO Priority Checklist (Follow This Exact Order)
Do NOT build this out of order. This is the fast path to results.
- Fix + optimize Google Business Profile TODAY
- Rebuild homepage — SC authority positioning + insurance/storm clarity
- Launch location pages — Charleston → Columbia → Greenville → Myrtle Beach
- Build service pages that speak directly to insurance + commercial + replacement intent
- Earn SC-local backlinks & directory listings (Chamber, ABC Supply, etc.)
- Post monthly storm/FAQ content — before hurricane season hits
- Maintain GBP activity — reviews, photos, posts every 7–10 days
Final Word
The roofers who win in 2025 are not reacting to leads — they are positioned before the storm. Platforms like Angi and out-of-state storm chasers only dominate when YOU leave a vacuum.
PalmettoSoft helps South Carolina roofing companies lock down high-value storm, insurance, residential, and commercial roofing leads — without renting them from middlemen.
You handle the roof. We handle the rankings — before anyone else even sees the storm coming.
