Amazon is the World’s Largest Online Marketplace and Retailer

Amazon’s marketplace is enormous, and advertising within it is a complex process with many “moving parts.” This certification is awarded by Amazon to consultancies and agencies that have demonstrated a full understanding of the system and how advertisers can use it to promote and sell their products on Amazon.

As the most well-known online retailer in the world, www.Amazon.com is the first stop for many people when they are looking to make a purchase on the Internet. If your products are only listed on your website and not on Amazon, there is a huge population of potential customers who will never come in contact with you. 

No. While some products are sold directly by Amazon, a vast number of the products you will see on Amazon are sold and fulfilled by private companies, who function as “Amazon Sellers.”

Fulfilled by Amazon (FBA) is a partnership that many Amazon Sellers have with Amazon, through which Amazon handles the logistics of actually getting purchased products to the customer. The choice between FBA and shipping directly to customers is not always an easy one and depends on many factors. Your campaign manager at PalmettoSoft can help you weigh your options and decide on the best one for your company.

Amazon does offer a pay-per-click (PPC) system within its website’s search engine, which allows paid ads to appear above non-paid, or organic, product listings. This can be a great way to gain initial visibility for a new product or a newly redesigned one with expert Amazon PPC consulting.

ROI obviously depends on each individual client’s products, advertising strategy, scope, and budget, but you can get an idea of our past success by browsing our customer testimonials and overall results. We have many years of experience helping clients grow their companies through advertising on Amazon, Google search, and other online platforms, and we look forward to helping you as well.

As a marketplace, Amazon is interested in helping its Amazon Seller partners succeed. Depending on the products you sell, your offerings may appear alongside offerings from Amazon, but the system functions as a very “level playing field.” With the right Amazon consultancy in control of its ad campaigns, even a small business can get their products to the top of the search results and build a large customer base on Amazon.

As with any PPC system, you have the freedom to set your budget for each advertising campaign you run on Amazon. You may choose to start small while your budget is limited, or you may choose to invest in a large push to jumpstart your e-commerce business on Amazon. Either way, our Amazon consulting services can assess your business, analyze the competition on Amazon, and advise you on what to expect with different types of marketing campaigns.