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7 Ways to Build Online Presence of Your Business

Featured Guest Blogger: Angie Neal

Disclaimer message: The guest blogger’s viewpoints are completely their own and may (or not) be reflective of PalmettoSoft.


When you have a business, it is vital to take note of your presence. In this digital age, an online presence for businesses is crucial. In this article, we will show you 7 ways to build an online presence of your business.

What is an online presence?

Before we head on and start building an online presence, let us first dive into what it is. An online presence is having an identity or a public profile on various media platforms. These media platforms can be digital, social, print, and broadcast.

Online presence has a broad reach and can increase brand awareness, gain fans, followers, leads, and anything else you want for your business skills to improve. If you’re going to be successful in the world of business, you need to have a presence.

Ways to increase online presence

Here are 7 ways to build your online presence quickly!

1. Email marketing

An active email list is the most valuable asset. When you have an email list, you will be able to reach your market with ease.

Email marketing is one of the most effective ways to build an online presence as it is direct and quick. You can do organic email marketing or paid email marketing. Organic means that it comes from a private address, whereas paid means that you are paying platforms for their ads or for sending emails. Some examples of platforms offering paid email marketing are MailChimp and Constant Contact.

2. Guest posting

Guest posts and podcasts help build new relationships, but it also helps build brand exposure. Additionally, it is also great for increasing traffic and building your online presence. This happens when you are writing guest posts on others’ blogs. However, be sure that the topic is relevant to what you do or to your industry to be an engagement with the audience.

3. Video marketing

Integrate your videos on your website and social media channel to improve your online presence. If you do not have a video camera, you can hire a videographer for your business.

When done well, video marketing is an essential tool to build your online presence from. Video content has been shown to improve engagement, increase brand awareness and boost SEO efforts. A great video marketing strategy would be engaging in a live stream.

Live streaming is the new kid in town that allows you to connect with your audience even if they are far away from where you are at the moment. Content creators use video marketing to engage with their audience in a more visual way.

4. Employee-generated content

Content shared by employees receives 8X more engagement than content shared by brand channels. Therefore, employees are a great source of content generation. They can help build your online presence by creating relevant and engaging content for the company. This is an excellent way to share more stories about what happens in your business that potential clients would want to know or read.

5. Make your content accessible to all.

When you make your site accessible, it is easier for people to do business with your company. Make it user-friendly for all to view. If you have members, clients, or customers who cannot access your website due to disability, consider making it accessible for them as well.

6. Learn the Fundamentals of SEO

Learning SEO  can be difficult, especially if you’re doing it on your own. However, with the help of online resources and this article, you’ll be able to learn the fundamentals of SEO in no time!

To begin learning about SEO (Search Engine Optimization), start by familiarizing yourself with its history. To put things simply, SEO is how you can affect traffic – both human and robot – to a particular website using keywords easily found through search engines like Google or Bing. For example, say that I enjoy cooking and want to create an online recipe blog for other home chefs. The more web traffic my site gets from people searching for tips on baking pies or making chocolate chip cookies, the more successful my website will become.

With that in mind, it’s important to know how search engines work. The reason why certain websites come up before others in a list of search results is that those sites have been linked to other highly-trafficked websites. Search engines determine the most relevant links by analyzing the keywords being used on that particular website – for example, if I were searching for ‘funny cat videos’ and landed on a page with the title “Top 20 Funniest Feline Clips”, I’m going to assume that this site has what I’m looking for because its title reflects what I searched for.

Off-Page and On-Page SEO

SEO can be broken down into two major concepts: Off-Page SEO and On-Page SEO. Off-Page SEO refers to how the content of other websites, or in this case referrals from other sites, affects search engine ranking. On-page SEO is what you do to affect your own site’s rank in the results of a Google search.

One important aspect of On-Page SEO involves understanding how keywords are used across all elements on a webpage. The objective here is to have pages that are well-optimized for high rankings in search engines when users type in queries relevant to the page’s content – meaning that when somebody types in ‘how to bake chocolate chip cookies, my webpage about baking chocolate chip cookies should show up at the top of their list of results.

What affects SEO?

There are two main factors affecting rankings: Relevancy and authority. To make sure that your webpage is relevant to what the user seeks, you’ll want to make sure that your keywords appear in page titles, URLs, and meta descriptions. For example, going back to my baking chocolate chip cookie webpage, I’d want it to have a proper title like ‘How To Bake Chocolate Chip Cookies and a well-chosen URL such as ‘how-to-bake-chocolate-chips.html’. As for meta descriptions, those are how search engines summarize what a particular page is about. It becomes especially useful when somebody does not know exactly what they’re looking for but knows certain keywords related to their search. In fact, having an enticing meta description may even cause someone to click on your site from the results list without even clicking on any of the others!

The other part of On-Page SEO involves linking to relevant resources. When you are writing an article, it is important to have at least one link pointing to another page that offers more information about a certain topic or provides similar content. This backlink allows users who may not have found your site otherwise to see what it’s about and even helps with improving page ranking because search engines know that multiple sources are covering the same topic.

With this knowledge in mind, use it to learn how SEO works so you can become more familiarized with its importance in the world of web marketing. Start by reading up on keyword research techniques before reaching out to SEO companies for help with optimizing your website if you feel overwhelmed!

7. Social media engagement

Social media is a no-brainer to use as an amplification tool. 91% of consumers will visit the website after following the brand on social media. It is a great strategy to build your online presence because it allows you to share updates about your business.

How will you track your progress?

First, understand what your short-term and long-term goals are to make sure you’re on the right track. Then, you can create your online presence through social media, blogging, or podcasting. Set a goal for each channel that you are going to use. Write them down, and make sure you measure them monthly. If it does not work out, maybe the platform is not the one to help you build your online presence after all, or maybe your content is not doing its job.

If you plan to market on Facebook, Google, LinkedIn, Twitter, Pinterest, Instagram, or YouTube, use tools like Hootsuite, which lets you manage multiple accounts simultaneously.

Measurement tools allow you to measure results accurately so that you know what works and what does not. Some tools that might be helpful are Google Analytics, Bing Webmaster Tools, YouTube Statistics, and Facebook Analytics.


High competition is one reason why you must build your online presence. It is the best way to get people to see what you are all about and know who you are, especially when they cannot meet face-to-face.

When building your online presence, it is essential to be honest with yourself to avoid any disappointments or surprises. Keep in mind that not everything will work out right away but don’t stop trying even if some things didn’t go well either. Keep on learning about how you can improve your situation for better chances of growing your business successfully.

Angie Neal

Author Bio

I’m Angie Neal from Scarborough, Queensland, Australia. Passionate about helping businesses get seen online. I am a corporate dropout, turned WordPress, SEO & Digital Specialist. I started PurpleCow Digital Marketing over 10 years ago as a side business.
My experience includes website design, traditional & digital advertising, logo and branding. and SEO.

I believe that every effort of marketing should see results. This is why we work with our clients to develop a strategic roadmap for their business. If you would like to know more about how we can assist your business reach its full potential, contact us today so we can help with your strategy & marketing.

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