Theme Forest — Is one marketplace for thousands of premium themes that can be easily customized to fit your business.
Our primary service at PalmettoSoft is Internet marketing and website design services are secondary. Even though we would love to be “all things to all people in the field of information technology,” we are not. Because of this and varying reasons, we choose to use prebuilt theme based designs in which to develop web applications from. Why? Mainly because custom designs (in our humble opinion) don’t matter in the grand scheme of growing your business. While there are a lot of talented design agencies out there, that is not our focus nor are we discounting the elegant work they do. We just see things a little differently.
When the Internet first went public around 1991, every website designed was basically custom and essentially built from the ground up. Even between 2000-2010, most websites were still being custom built. How do we know? We were there and built hundreds of them. These days that trend has reversed mainly due to the evolution of platform-based development technology. Think about it: Do you wear custom clothes? Do you drive a custom car? Do you live in a custom house? There are some people (usually the upper 5% of population) that can afford it have these things; but they are not requirements for financial success.
You can drive a Ferrari or a Ford to a business meeting; but neither will close the deal for you. And guess who fares best if you just happen to have some form of mechanical breakdown on your way home from that meeting? Hint: It’s not the hare that wins this race.
With a theme based design built from WordPress, for example, the website already looks good, functions well and has many built in programming features (i.e. blog, calendar, etc…) that can activated quickly and for very low cost. Another great reason to use a theme is it dramatically reduces development time by not having to create information architecture documents as the theme itself serves that role. Furthermore, there is no design phase either, so that time is reduced (i.e. less $$$). At the end of the day, you have a good looking, well built site for a low price—and it is non-proprietary technology that is easily portable can be worked on my millions of developers across the world.
These are just a few reasons why we use themes.
First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.
Thanks for your service and it looks like we are making our way to number one on Google.
I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!