A website can be compared to a building in many ways. A building has sections, levels, rooms, compartments, hallways, etc… and a website is setup theoretically the same way. Instead of being designed for human beings to physically traverse, websites are built for the visitor to navigate… through.
Your website’s structure is extremely important as you want to make the visitor’s experience both easy and intuitive. The way in which information is laid out within your site is called information architecture (IA). IA begins with the designation of usually 6-10 main areas of your company which will become your first level of navigation (i.e. main links). Then, each area is broken down (if required) into second level links and so forth. In very large websites, it is not uncommon to see hundreds of pages architected in a manner that they can be found by the user in less than 10 seconds. Is creating successful IA difficult to do? Not if you are experienced and have hundreds of projects under your belt. At PalmettoSoft, we have designed over five hundred websites and we pass this knowledge into every new project we do.
First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.
Thanks for your service and it looks like we are making our way to number one on Google.
I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!
From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.
I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!