Since Website Development is a relatively new industry when compared to traditional ones, trade norms and associated expectations can be still considered in a state of flux. What do you mean? Up until recently, almost all websites were mostly custom built—from the ground up. The process took a long time and they were very expensive. Most of us don’t buy custom built cars or houses for the same reasons. This doesn’t mean we can’t purchase a nice car or home out of a catalogue—we absolutely can. And you can do the same thing nowadays with website template builders such as ThemeForest which feature, for example, WordPress themes. All you do is choose a design, then purchase and download, and customize it to fit your color scheme and selected links. This makes the development process very fast and affordable. In addition, most of the themes already contain components such a shopping carts, calendars, blogs, etc…
At PalmettoSoft, we recommend this course of development for businesses who are almost all on a limited budget and want to get the most bang for their investment. Google doesn’t care how pretty your site is, but it does care if it is engaging, usable and has a strong message. With the right theme, you can get all that. Furthermore, you are not “married” to a development company and their proprietary software (try to leave us and you will pay!). Are we saying that websites are now a commodity? Yes. And our approach to design is to “do a great job at a value based price.”
First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.
Thanks for your service and it looks like we are making our way to number one on Google.
I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!
From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.
I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!