Imagine moving into a new house with no furnishings. It would be empty and have a barren feel and this is similar to how a website looks with little-to-no content. Content is defined as, but not limited to text, images and videos. When more time spent is spent in the content collection process by the client and developer, the website is more successful in its objective. With lower budget projects, the client is responsible for gathering content and with higher spends the PalmettoSoft copywriter is assigned to this task.
In this case, we review the site beforehand with the client and give them a wireframe document which shows exactly what content is needed for each page. In addition, every area is designated with a naming system so the PalmettoSoft team will know exactly what content matches its respective area in the site. For example, “About_paragraph_2” would designate the second paragraph of text on the About Us page.
It is also very important to send the copy at one time in the proper file format so both parties (client and developer) do not waste a lot of back and forth time sending “one paragraph at a time via email.” Working in the aforementioned process could literally add weeks and countless uncompensated hours to a project. Because of this, PalmettoSoft manages this process with the client in a timely and methodical manner so deadlines are achieved.
In this instance, the PalmettoSoft copywriter is assigned to work with the client and much of the above occurs, with the main difference being the copywriter produces it. An initial overview meeting with takes place between both parties as well as a few quick follow up meetings to review the copywriter’s work. Please note the client must approve all copywriting before it is uploaded into their site. This action guarantees their company message is accurate (with the proper nuances) and is directed to the intended target market.
First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.
Thanks for your service and it looks like we are making our way to number one on Google.
I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!
From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.
I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!