Not long ago, a website was considered a cutting-edge marketing tool for companies that were especially tech-savvy. That’s not the case today, however! A huge percentage of shopping and advertising now takes place online, and a company without a website is doomed to miss out on those potential customers. Even small, local businesses now rely on their websites to reach nearby mobile users and to notify the community about sales and events.
Web design is so flexible that a company can use it as a powerful tool to achieve its own unique set of goals. Depending on your business’s size, customer base, and offerings, you might use your website to:
If your business does not yet have a website at all, now is the time to create one! Establishing a “home base” online is the first step to making full use of the Internet’s huge marketing potential. If your web design team includes experts in both design and SEO, you will give your site a great head start.
If your website has not been updated in a while or contains minimal content, it is probably suffering in the search page rankings. We can help you refresh the content, build up its volume, and turn it into the traffic-driving tool that it has the potential to be.
The location-based features of your website will depend on the nature of your company and its customer base. If you own a small, local business that primarily serves customers face to face, your website should heavily emphasize your city and perhaps your state. This will make it easier for potential customers to find your website when they search for location-specific keyword phrases.
If your company operates on a national or international basis, you may opt to leave out location specifics. The beauty of the Internet is that it is just as easy for a customer 3,000 miles away to interact with you online as it is for one that lives right around the corner.
The simplest answer to this question is the sheer volume of potential customers that are online. What’s more, many of those people are actively searching for the things or services that you sell. In other words, you are not simply paying to reach people directly when they have not indicated a desire for your offerings (as in most traditional advertising). Web design combined with great SEO allows you to make contact with people just when they are making purchasing choices in your field—that is, using a search engine.
It’s easier than ever now for your business to enjoy the benefits of great web design—let us interview you and find out about your company, and we will do the rest.
ur process lets you concentrate on what you do best, instead of trying to become a web design expert. We listen carefully to you, learning as much as we can about your business. Then, we combine that information with our web design expertise, building a website that reflects the character of your company and makes it easy for visitors to quickly learn what they need to know about you. We take care of all the details, including behind-the-scenes, technical aspects like coding, META text, and analytics.
Throughout the design process, we stay in close contact with you, making sure that you are completely satisfied with the way your new website looks and functions.
First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.
Thanks for your service and it looks like we are making our way to number one on Google.
I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!