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Educate Yourself on the Most Important SEO Topics

If you prefer to get your search engine optimization information in video form, you’ve reached the right place! These brief, down-to-earth explanations will help you know just what’s going on when the pros are optimizing your online marketing campaign.

To watch more videos, please subscribe to our YouTube channel!

History of the Google Panda Updates

Google Panda Update (Part 1 of 4)

The first in our four-part video series on Google's Panda update. Learn about the introduction of the Panda update in February 2011 and its initial effects on the Internet marketing world.- By PalmettoSoft

Optimize Your Facebook Page

SMO: How to Optimize Your Facebook Page

Use Facebook's tools to their full potential to attract and maintain the attention of a wider audience.- By PalmettoSoft

Optimization Affects Search

How Optimization Affects Search

A brief introduction to the benefits of optimizing a website for performance with Google and other search engines.- By PalmettoSoft

Penguin 4.0

Update on Penguin 4.0

Now that Penguin 4.0 is live, what are the actual effects it's having on websites? We think you'll like the answers.- By PalmettoSoft

SEO specifics

Website Redesign: SEO Specifics

PalmettoSoft provides insights on the techniques used to redesign a website without triggering search engine penalties.- By PalmettoSoft

free SEO

Six Free SEO Tools

PalmettoSoft introduces you to six free search engine optimization tools available online. These tools help you track visitor activity and scour your website for details that need to be repaired in order to attract more visitors.- By PalmettoSoft

web Design

What is Web Design?

PalmettoSoft shows its detailed 10-step process for great web design. A truly effective website doesn't just attract visitors; it also encourages those visitors to engage directly with you.- By PalmettoSoft


What is Copywriting?

PalmettoSoft explains how important written content is for the success of a website. Accuracy, readability, and keyword density are the key features of content that maintains visitors' attention.- By PalmettoSoft

Pay Per Click

What is Pay Per Click?

PalmettoSoft explains how pay per click systems like Google Adwords can quickly drive increased traffic to a website. An expertly managed PPC campaign is a powerful element of a well-rounded online marketing strategy.- By PalmettoSoft

Social Media Optimization

What Is SMO?

PalmettoSoft explains social media optimization (SMO) and why your organization should be reaching out to social media audiences on a regular basis. - By PalmettoSoft

Local SEO

What Is Local SEO?

PalmettoSoft explains what local SEO is, what activities it includes, and how it helps a locally based organization reach people around the corner. Visit us at PalmettoSoft.com for more information. - By PalmettoSoft


What Is SEO?

PalmettoSoft explains what SEO means, how it works, and why it is one of the most important lead generation tools at any website's disposal. Visit us at PalmettoSoft.com for more information. - By PalmettoSoft

Landing Pages Optimized

Creating Optimized Landing Pages Part I

Learn about optimized landing pages: What they are, how to create them, and how they benefit your website. Visit us at PalmettoSoft.com to learn more... - By PalmettoSoft

Landing Pages Optimized

Creating Optimized Landing Pages Part II

Learn about the keyword selection process--how do you decide what keywords your landing pages should be optimized for? Visit us at PalmettoSoft.com to learn more... - By PalmettoSoft

Landing Pages Optimized

Creating Optimized Landing Pages Part III

Learn about creating the content for an organic, optimized landing page. Quality, keywords, and style are all critical elements. Visit us at PalmettoSoft.com to learn more... - By PalmettoSoft

Landing Pages Optimized

Creating Optimized Landing Pages Part IV

Learn about the ultimate goals of your optimized landing page. Visit us at PalmettoSoft.com to learn more about landing page creation and other SEO services. - By PalmettoSoft

Motion Graphics Explainer Video

Motion Graphics Explainer Video

Short example of how motion graphics can be a eye-catching and engaging way to explain the services your company offers. - By PalmettoSoft

About SEO

Common Things About SEO...

In this video we discuss the common questions we get asked about when it comes to SEO. Budget, how it works, as well as the effectiveness it can be on a small business website. - By Design Theory

Yoast SEO WordPress Plugin

Yoast SEO WordPress Plugin

If your website is built using WordPress, you're probably going to want to get it indexed for Google in the best way possible. Using the Yoast SEO plugin will help you do just that and some more... - By Design Theory

Get In Touch!



  • First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.

    Buy Promos Online

    PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!

    Clinical List America
  • Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.

    Power Only Transit

    Thanks for your service and it looks like we are making our way to number one on Google.

  • I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!

    Complete Employee Services
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