For a company that does business in the beautiful Gulf Coast city of St. Petersburg, SEO is one of the most important marketing activities available. PalmettoSoft, a Florida-based company with twelve years of experience optimizing websites, social media, and other elements of a business’s online presence, can help you reach the people in and around St. Petersburg who are looking for the services you provide. Here are a few of the tools we use to do it:
The first step in a successful St. Petersburg SEO campaign is to audit your business’s website and determine what changes will give it improved rankings on the Google and Bing search results pages. After conducting careful keyword research, our team builds landing pages, adjusts META titles and page descriptions, and updates written content in order to optimize your website’s pages for the keyword search phrases that are most likely to reach your target audience.
Beyond keyword optimization, we also enhance your website’s navigation, style, functionality, and page load time when necessary in order to maximize the visitor experience. Increasing visitor stay time and reducing the “bounce rate” (percentage of visitors who leave without visiting other pages on your site) are critical elements of an effective St. Petersburg SEO campaign.
A comprehensive St. Petersburg SEO campaign moves beyond the pages of your website and addresses the other routes through which visitors can become aware of your business online. The most important of these routes is Google My Business, which allows your St. Petersburg SEO provider to communicate directly with Google’s search engine and give it critical information about your business’s location, services, reputation, and contact details.
Your SEO company will also begin building important links to and from your website, which will increase its reputation and make it easier for search engines and human visitors to see what your business is all about. Submissions to local business and article directories can also increase your company’s visibility online.
Once the initial work of optimizing your website and building links is underway, your St. Petersburg SEO efforts are just beginning. Blogging, e-newsletters, case studies, podcasts, and videos are all valuable ways for you to generate new content on a monthly or quarterly basis, showing the search engines that your information is current and giving visitors a reason to stay in touch with you. Your St. Petersburg SEO provider can also help you maintain a vibrant, informative social media campaign, posting regularly to Facebook, Twitter, and other platforms and expanding your audience base.
We are ready to tell you more about how we can help you increase your business’s visibility online. Get in touch with us today to get started!
We take the time to thoroughly understand what you’re all about, what your audience is like, and what you’re already doing to reach it.
We identify the keywords and phrases that are most relevant to your business and how your competitors are already interacting with them.
Knowing how your website is performing at the moment is critical for knowing how to improve that performance.
Our experts pinpoint the changes and additional activities that will be most effective in boosting your search results.
We quickly update your website with technical changes, addition of pages, and rewriting of content when necessary.
After notifying the search engines of your website’s update, we closely monitor the results to see what steps should come next.
We respond with adjusted and/or additional optimization actions and reevaluate the results.
We assist with creation of social media accounts, effective linking of those accounts to your website, and ongoing publication of compelling, relevant, and engaging content.
We publish blogposts, press releases, and other content that link back to your website and build your reputation with both human audiences and the search engines.
We continue to closely watch your website’s performance and recommend changes based on search engine algorithm updates and other changes within the industry.
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First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.
Thanks for your service and it looks like we are making our way to number one on Google.
I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!
From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.
I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!