Many people think of LinkedIn as a version of Facebook without as many cat videos. It’s true that LinkedIn is the professional, “serious” social media network, but the differences between the two sites go much deeper than that. If you use your LinkedIn account the right way, it can reward you by connecting you—“linking” you—with clients and business partners that you might otherwise have never met up with.
On Facebook and Google+, it is acceptable for businesses to engage in marketing, as long as they are responsible and courteous. On LinkedIn, it’s a little bit different. Overt advertising tactics are quickly flagged (except for discreet, paid sidebar advertisements). The people using LinkedIn are there for business purposes, and they don’t want to have to look through loads of marketing messages when they are trying to make meaningful connections within their industries.
You can still use your posts on LinkedIn to talk about your services and attract clients—after all, that’s what the site is intended for! But instead of using “salesy” tactics, your LinkedIn posts should speak at a high professional level. They should display your knowledge of your field, direct readers to useful sources of information, and gently invite them to visit your website if they are interested in learning more about your services.
LinkedIn is a great resource for companies of many different types, but most do not utilize it to its full potential. With our help, you can consistently publish updates that combine your know-how with our writing expertise. Have us manage your LinkedIn account as an individual service, or ask us how we can pull all of your social media accounts together to create a powerful SMO strategy.
First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.
Thanks for your service and it looks like we are making our way to number one on Google.
I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!
From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.
I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!