Did You Know? Facebook currently has over 1.37 billion users and Google+ features 345 million. Guess which platform Google prefers when considering search engine ranking from referral traffic? *Wink* Source: Pixlee.com
The widely varied benefits of social media optimization make it extremely valuable for nearly any kind of company. Social networking platforms have quickly gone beyond the basics of chatting and sharing pictures to offer unprecedented creative marketing possibilities for businesses with services and products to sell. If your company is interested in engaging with potential customers on the personal level, social media activity is a must.
Many businesses make the mistake of assuming that simply having a Facebook page, Google+ profile, or Twitter account is sufficient to attract followers. But an account that is out of date, displays incorrect contact information/business hours, or consists exclusively of aggressive marketing tactics will actually drive people away. Social media optimization depends on:
Consistency and posting frequency are very important in social media optimization. The more your posting activity appears in front of your contacts, the more likely it is that they will be reminded about you when they are in need of your services.
More importantly, though, your social media posts and Tweets generate important links and references to your main website. Abandoning social media accounts for weeks or months at a time is a missed opportunity to create these links.
Each social media site has a unique set of benefits for social media optimization. We use our detailed knowledge of these benefits to help you post the best content to each account and make the most of your activity.
Other popular social networking sites, such as Pinterest and Youtube, may provide additional opportunities to promote your company through pictures and video.
Social media optimization helps your website on two different levels: speaking to humans and speaking to search engines.
People increasingly use social media as a starting point to look for products and services—especially when they are looking to shop locally. A Facebook profile with contact information, photos, and plenty of interesting content to read can be just as effective as your company’s website. In fact, a customer may contact you directly after viewing your Google+ or Facebook profile without even visiting your website
Humans aren’t the only ones reviewing your social media profiles. Your posts generate likes, shares, and links from your readers. Search engines take those elements into consideration when calculating where your website should appear in the search rankings, and the more meaningful links it finds from social media, the better. In fact, we expect social media data to become even more important to search algorithms in the future.
Running a successful social media optimization campaign takes experience, creativity, and time. We bring those elements to your campaign, combining them with your thorough knowledge of your industry and marketing audience. For each of our social media optimization clients, we:
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PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
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