To put it simply, organic search engine optimization (SEO) is the centerpiece of a great online marketing strategy. It’s the process by which your business or organization reaches the largest, most profitable, most targetable audience in history: people using Google, Bing, Yahoo!, and other search engines to find information. A powerful, responsive, and closely managed organic SEO campaign that is tailor-made for your website will increase your online leads while leaving your competitors way behind. Here’s an overview of the process we use at PalmettoSoft to build a highly successful organic SEO campaign tailor-made for you:
During the sales process, we learn all we need to know about your organization’s nature, mission, priorities, strengths, and existing marketing activities. We work with you to determine, as precisely as possible, what the ultimate objectives of your organic SEO campaign should be.
The initial phase of your organic SEO campaign is all about launching your new strategies and making adjustments to ones that may already be underway. Using our campaign setup questionnaire, we collect more information about your marketing competition and other online factors that your SEO campaign will need to address. We make sure you are set up with Google Analytics and Webmaster Tools, obtain from you the access that our team needs to your website and social media accounts, and optimize your website’s pages for best performance on the search results pages.
Every month, our team does the “heavy lifting” that it takes to keep your website current, relevant, dynamic, and supported by other online activities such as social media promotion and publication of press releases, blogposts, and classified entries. These efforts, conducted by our technical SEO experts and experienced, professional content writers, keep your human audience engaged on a frequent basis and continually give good information to the search engines about your organization’s value and relevance.
At PalmettoSoft, we consider it extremely important to stay in close touch with each client and let them know how their campaign is progressing. While the planning stage is critical, there are always factors that come to light after the campaign’s launch that are important for our team to identify and address. With each client, we point out the areas of success and make recommendations for any adjustments that we feel the campaign needs in order to do even better.
Our team here at PalmettoSoft has the experience, the knowledge, and the proven results to help your organization achieve great organic SEO,using our mastery of link building, landing page design, keyword research, social media marketing, and the many other activities that make up an effective SEO campaign. Please get in touch with us today to learn more and to start your company on the road to reaching the vast online search audience.
We take the time to thoroughly understand what you’re all about, what your audience is like, and what you’re already doing to reach it.
We identify the keywords and phrases that are most relevant to your business and how your competitors are already interacting with them.
Knowing how your website is performing at the moment is critical for knowing how to improve that performance.
Our experts pinpoint the changes and additional activities that will be most effective in boosting your search results.
We quickly update your website with technical changes, addition of pages, and rewriting of content when necessary.
After notifying the search engines of your website’s update, we closely monitor the results to see what steps should come next.
We respond with adjusted and/or additional optimization actions and reevaluate the results.
We assist with creation of social media accounts, effective linking of those accounts to your website, and ongoing publication of compelling, relevant, and engaging content.
We publish blogposts, press releases, and other content that link back to your website and build your reputation with both human audiences and the search engines.
We continue to closely watch your website’s performance and recommend changes based on search engine algorithm updates and other changes within the industry.
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First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.
Thanks for your service and it looks like we are making our way to number one on Google.
I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!
From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.
I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!