Welcome to PalmettoSoft. We are celebrating our 12th year!


There are a myriad of factors that a search engine like Google looks at when ranking your website. The most important ones concern the actual text, images, structure, and technical elements associated with the pages on your site. We use our knowledge of these factors to make sure the search engines clearly see that yours is a strong, logical, and useful website.

Keyword Analysis

We look at the latest search data on keywords and phrases related to your business, determining which ones your campaign should focus on to generate the most profitable sales leads.

Competitor Analysis

Putting your website ahead of its direct competitors on the search results pages means understanding what those competitors are doing in their SEO campaigns. We research those campaigns and make sure that you don’t fall behind.

Meta Elements Optimization

The visitor to your website won’t see its meta elements, but they are still important! These small bits of code tell search engines what your pages are all about in a nutshell.


This operation helps search engines more quickly make sense of situations in which multiple URLs lead to the same web page display. It cleans up the structure of your website for search engines and makes it easier for them to index it.

Page content optimization/Site content text tuning

Because search engines scan the text of your website to compare it with searchers’ keyword phrases, it is important to optimize your content for those commonly searched phrases. We help you create content that is well-written and uses key phrases in a natural manner.

URL restructuring (keyword-rich URL creation)

The URLs of your website’s various pages provide excellent opportunities for including frequently searched keywords. We optimize keyword placement and ensure correct spelling in your site’s URLs.

Landing page creation and optimization

Landing pages, centered on key geographical locations or services that you provide, create additional ways for potential customers to find your site.

Page loading time optimization

If your web pages take more than a few seconds to load on the average user’s computer, visitors are likely to lose patience and leave the website. We adjust images, site structure, page elements, and other factors for the shortest possible loading time.

Heading tag optimization

Just as you scan a magazine article to get a general idea of its content, search engines and human readers notice the headings on your web pages first. They should summarize the pages’ content and include important keywords.

Image optimization

While humans understand the subject of an image right away, search engines need to “read” text explaining what the image is all about. Image optimization also includes formatting images for faster load time and better display quality.

Breadcrumbs for each page

Breadcrumb navigation makes it very easy for visitors to your website to see where they have been, how to get back there, and what other pages on the site they may be interested in viewing.

Google Webmaster Tools and Analytics setup

Google provides a wealth of data about your website through its Webmaster Tools. You’ll find out how it performs in keyword searches, how visitors interact with your site’s pages, and many other detailed, valuable metrics.

Sitemap.xml and robot file creation

Fine-tuning the web page structure that the search engines see has a great effect on your website’s SEO. Sitemaps and other “administrative” parts of your website are not useful to search engines and should be excluded from indexing via robot files.

Social media sharing options

Engaging with people on Facebook, Google+, Twitter, LinkedIn, and other social media websites can have a positive effect on your website’s search page rankings if those accounts are managed strategically.

Creating customized 404 error pages

Although you never want a visitor to reach a 404 error page while on your website, you can minimize the frustration by creating a message that is funny or interactive.

301 redirect verification

If you are switching domains or have multiple URLs leading to the same web page, it is important to verify that your site’s 301 redirects are correctly submitted to the search engines and lead to the appropriate web pages.

Internal linking structure for crawling

The simpler, clearer, and more logical your website’s internal linking structure is, the more easily the search engine “spiders” will be able to index it. Search engines also reward websites with sensible linking structures on search results pages.

Call to action optimization

Traditional “calls to action” are easily overlooked and ignored by readers. Creativity in design, wording, and placement of calls to action make them more effective.

SEO Campaign Deliverables — What You Get!


  • First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.

    Buy Promos Online

    PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!

    Clinical List America
  • Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.

    Power Only Transit

    Thanks for your service and it looks like we are making our way to number one on Google.

  • I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!

    Complete Employee Services

    From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.

    Nano Environmental Solutions
  • I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!

    Charleston Fitness Equipment
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