Did You Know? Google, Yahoo! and Bing now account for over 97% of all U.S. searches. In addition, Bing and Yahoo! share the same algorithm and are now considered the “same search engine” for optimization purposes.
Did You Know? After 4/21/2015, any website that is not responsive/ mobile-friendly will be severely penalized in the Google search results. Responsive upgrades can be done quickly and in a cost effective manner by PalmettoSoft.
Within the past few decades, the Internet has come to dominate the way people shop for products and services. Today, the average customer is likely to begin his shopping activity with a Google search—whether he’s looking for high-end antique furniture, a new home, a reliable auto mechanic, or a new restaurant to try. Search engine optimization is the set of tools that will put your company’s website in front of these customers when they are looking for your services.
Search engine optimization, or SEO, encompasses a wide range of activities—both on your website and elsewhere on the Internet—that make your website more attractive to Google, Yahoo!, Bing, and other search engines. When your website is optimized, the search engines will place it within the first few search results when potential customers search for keywords that are closely related to your company.
Search engine optimization takes time. Once your SEO consultant has optimized your website and implemented off-page strategies to support it, the search engines must index your site and calculate how valuable it is for human searchers. Over time, the search engines’ complex page ranking systems (called “algorithms”) gather information about how people interact with your site, and then use that information to reevaluate your website’s ranking.
Given these facts, it is important to start your SEO campaign as soon as possible in order to reap the long-term benefits of good practices.
Of course, the majority of your website’s SEO activity will be centered on its own pages. We analyze your site’s current optimization, rewrite content as needed, and monitor the new content to see how it performs. However, off-site activity (work done on other sites) is very important as well. This activity includes, but is not limited to:
One of the main benefits of off-page activity is the creation of a network of links to your website. Search engines rely heavily on links to evaluate the value of your site for ranking purposes.
SEO offers two primary benefits for your company’s website:
Higher search rankings: As search engines get better at sifting through the millions of results associated with each keyword phrase, the first page of search results becomes more and more important. Most searchers will not scroll past the first few entries on the results page, so your website is nearly invisible if it does not appear near the top! Our clients see consistent, sustainable improvement in their search rankings for their most important keyword phrases.
Increased website traffic: We don’t stop at optimizing your home page. We help you identify where your most important visitors are coming from and build SEO landing pages to target them specifically. Once those visitors arrive at your site, we make sure the structure and appearance of your entire website is aimed toward converting them into customers.
We improve your company’s visibility online using the following SEO services, among others:
Please get in touch with us today—we want to tell you more about how search engine optimization can take your company’s website to the top of the search rankings!
First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.
Thanks for your service and it looks like we are making our way to number one on Google.
I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!