What is Pay-Per-Click?

The right handed side search results.

Search engines have almost all gone to some variation of this type of model. Users bid on specific terms and associate a maximum bid for a clickthrough. Google and Yahoo (Overture) are the largest. Google and its affiliate network account for 53% of the paid inclusion market and Yahoo (Overture) and its affiliates cover a remaining of 46%

Pay-Per-Click marketing—advertising what you sell through search engines like Google, Yahoo, MSN Search, AOL and Ask Jeeves—is the hot new niche of the marketing world. That's because search engine visitors are all looking for something specific, including the information, products or services that your business might provide.

Why Pay Per Click Search Engines are Great

• Cheap business investment: Pay per click search engines allow you to quickly test a business model without needing to fully invest in the idea.
  
• Fast feedback loops: Pay per click search engines provide fast feedback loops. Google AdWords accounts can be online in less than 5 minutes and providing you customers in less than 10.
  
• Extreme targeting: You get to target exactly what search phrases you are interested in. You also can target location and time of day with some engines.
  
• ROI tracking: Many pay per click search engines include free tracking software with their ads. In addition many third party software vendors. You can track every cent you spend.
  
• User initiates commerce: Like other forms of search engine marketing it is still the user who initiates the commerce.

PalmettoSoft is located in Charleston, South Carolina and offers Pay-Per-Click Management Services for the Google (Adwords) and Yahoo (Overture) search engines.