Did You Know? Across the Yahoo Bing Network, pay per click ads cost between 37 – 77% less than Google AdWords and feature around ~36% less competition.
Pay Per Click is a highly effective advertising strategy for a company of nearly any size or type. One of its most valuable features is its flexibility—your business can spend as much money as it likes, and you and your consultant have a great deal of control over where, when, and how your ads appear to potential customers.
The term “pay per click” reflects the terms of the advertising agreement: your company pays the advertising service a designated fee each time a user clicks on one of your ads—not each time one of your ads appears on the screen. Your business sets a daily budget, reflecting the amount of money that you want to pay for clicked-on ads that day. Once that budget is exhausted, your ads will no longer show until the next day’s budget begins.
Businesses love using Pay Per Click because it begins yielding valuable results immediately. As soon as your campaign is in place, searchers will begin seeing your ads, clicking through to your website, and finding the products and services they are actively shopping for. Setting up a campaign is a complicated process, but we will handle the details for you and boost your website’s traffic with a minimum of effort on your end.
You have seen Pay Per Click advertisements hundreds of times—they’re the entries listed as “sponsored ads” near the top of each Google search results page. They also appear, in slightly different forms, on websites of all types that provide advertising space on the page. Your ads are focused on keywords important to your business, and when a person searches for one of those keywords, your paid advertisement gets prominent placement on the results page.
Pay Per Click is one of the most efficient, cost-effective, and focused forms of advertising available today. Here are a few of its key advantages:
There are many complex settings, options, and parameters to consider when setting up your Pay Per Click campaign. We determine:
Once your campaign is up and running, we continue to monitor it closely, collecting large amounts of information about where your ads are appearing, how many people are clicking on them, and whether they are leading to sales conversions. One important technique we use is called A/B testing. With this approach, we display two slightly different versions of the same ad (nicknamed A and B), then watch to see which yields better results. We opt for the more successful ad and then see if we can do even better.
First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.
Thanks for your service and it looks like we are making our way to number one on Google.
I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!