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Benefits of working with a boutique Charlotte NC SEO firm
01.13.12
Welcome to our Charlotte NC SEO firm’s blog. In this post we would like to highlight some of the benefits of working with a boutique SEO company. Most people understand that smaller companies typically offer more personalized service, better customized plans and better long term flexibility regarding budget and direction of a search engine optimization campaign. Basically, a smaller boat is faster and can turn quicker than a large ship. However, some prefer to creature comforts and security of a larger vessel and it simply boils down to a matter of preference as to what a company feels more comfortable with.
Can SEO be packaged? No. It’s driven by budget and client goals.
First off, let me tell you that SEO cannot be boxed up and packaged with cool package names which feature coordinated and consistent branding graphics. I don’t know how many times we see “Gold, Silver, Business Plus, Express, Executive, etc…” packages on SEO provider websites. Packages include everything from numbers of keywords to numbers of keywords, etc… What’s overlooked in this scenario: Quality and conversion. When an account manager is backed up with work at the end of the month and knows he must produce, for example, (8) SEO keyword landing pages… you can imagine the work being done can become commoditized—and rather quickly.
This quick strike, package strategy can bring a false sense of security to the client because the real “driver” of any search engine optimization campaign is the client’s goals coupled with their budget. Think about it…what is the true value proposition of an Express Package when a company is trying to market to new customers and increase market share? The value, connection and proper expectation is not there and the customer may as well go and order the “Premium Package” for their new cable service. I say this tongue in cheek and also don’t intend for fellow optimizers to take offense to what I am saying… but… at the end of the day… it’s about the customer. Why do we see so many “package style offerings” out there? I think it’s because it very difficult to sell a customer on a 100% customized plan. They want to see the neat brochure, with 3-4 offering schemes… and don’t forget the “Our Best Value!” one. Our Charlotte NC SEO firm would rather slow our marketing message down a bit and educate and consult our customer so they truly understand that what we are offering is 100% customized and tailored to their business model.
In addition to customized plans, we offer very personal service. As a matter of fact, every PalmettoSoft customer works directly with the owner, Rhett DeMille (me). Every one of our clients has my personal phone number and email and can get in touch with me 24 hours per day if they need to. Our Charlotte NC SEO firm has some outstanding technical programmers on staff, but the research, strategy and execution falls directly in lap of your account manager/owner. If you would like to speak with PalmettoSoft, please contact our Charlotte NC SEO firm today.
About the Author: Rhett DeMille, the owner PalmettoSoft LLC, is a leading search engine optimization consultant located in the Charlotte NC area.
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