The script is the single most important feature of your motion graphic video. It is the “backbone” from which all the other elements hang, so it needs to be just right! In addition, once the script has been established and our experts move on to the next step, it is extremely difficult to make any changes to it without starting from scratch. We stay in close touch with you as we outline, write, and revise the script so that it says exactly what you want to say, in the way you want to say it.
When you watch a motion graphic video, you might notice the visuals more than anything else, but the fact is that the script, as spoken by the voice actor, is the element that is working itself into your long-term memory. The script contains the critical data that you want your viewers to take away from the video, and if that data is disorganized, poorly worded, or too complex, all the flashy images in the world won’t salvage the effort.
While the script is the most important element of your video, it goes without saying that it should fit together perfectly with the images, animation, and music (if applicable) that we develop later on. Even as we begin writing your script, we are looking ahead to when and where your logo will appear, animation pacing, and the many other “moving parts” of the completed video.
Making your video great is not a matter of piling on impressive visual effects; it’s all about starting with a script that conveys a simple message as effectively as possible. If your company has a writer on staff, you may choose to provide us with a script, or you can let our experts put one together and submit it for your review, feedback, and final approval. After script approval, the storyboard phase begins.
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From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.
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