Welcome to PalmettoSoft. We are celebrating our 12th year!

Script Creation

The script is the single most important feature of your motion graphic video. It is the “backbone” from which all the other elements hang, so it needs to be just right! In addition, once the script has been established and our experts move on to the next step, it is extremely difficult to make any changes to it without starting from scratch. We stay in close touch with you as we outline, write, and revise the script so that it says exactly what you want to say, in the way you want to say it.

Everything Serves the Script

When you watch a motion graphic video, you might notice the visuals more than anything else, but the fact is that the script, as spoken by the voice actor, is the element that is working itself into your long-term memory. The script contains the critical data that you want your viewers to take away from the video, and if that data is disorganized, poorly worded, or too complex, all the flashy images in the world won’t salvage the effort.

Peeking Ahead

While the script is the most important element of your video, it goes without saying that it should fit together perfectly with the images, animation, and music (if applicable) that we develop later on. Even as we begin writing your script, we are looking ahead to when and where your logo will appear, animation pacing, and the many other “moving parts” of the completed video.

Clear and Concise

Making your video great is not a matter of piling on impressive visual effects; it’s all about starting with a script that conveys a simple message as effectively as possible. If your company has a writer on staff, you may choose to provide us with a script, or you can let our experts put one together and submit it for your review, feedback, and final approval. After script approval, the storyboard phase begins.


  • First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.

    Buy Promos Online

    PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!

    Clinical List America
  • Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.

    Power Only Transit

    Thanks for your service and it looks like we are making our way to number one on Google.

  • I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!

    Complete Employee Services

    From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.

    Nano Environmental Solutions
  • I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!

    Charleston Fitness Equipment
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