Welcome to PalmettoSoft. We are celebrating our 12th year!

Gather Info

Before we can even get started creating a motion graphic video that teaches the public about your business in an effective, enjoyable manner, we need to get to know you. The first step of our video creation process is all about getting inside your company, learning what it is you do, what your target audience is like, how your existing marketing strategy works, and what the specific product or service is that your video will focus on.

Planning the Video’s Look

Obviously, your company’s logos, mission, and style play a huge role in the motion graphic video that we build for you. We want your completed video to fit seamlessly into the rest of your marketing efforts, so we spend time getting familiar with any graphic design elements you are currently using and finding out from you what direction you want to go with them. You’ll find that we don’t use a “one size fits all” design philosophy; instead, we take our cues from your company and do our best to make a video that is uniquely yours.

Preliminary Details

As we learn about your business from you, you will also learn some things about motion graphic videos from us. For instance, the ideal length for most videos of this type is about 1.5 minutes. Some subjects may warrant a length of up to two minutes, but past that point it becomes very difficult to keep the viewer’s attention. We’ll help you refine the topic of your video if necessary, identify the essential points you want to convey to your viewers, and put it all together into a rough sketch of the final product.

Once we have gotten inside your business model, learned what you want your video to accomplish, and come up with an outline, our experts get to work writing a script.


  • First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.

    Buy Promos Online

    PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!

    Clinical List America
  • Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.

    Power Only Transit

    Thanks for your service and it looks like we are making our way to number one on Google.

  • I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!

    Complete Employee Services

    From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.

    Nano Environmental Solutions
  • I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!

    Charleston Fitness Equipment
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