Welcome to PalmettoSoft. We are celebrating our 12th year!

Element Design

Once we have developed the storyboard for your motion graphic video, it is time to convert the hand-drawn sketches into digital objects that we can later animate. Our clients typically love this part of the process, as they see their unique logos and characters come to life on the screen.

Representing Your Company

While some of the digital objects in your video are built from scratch, obviously others are directly derived from the visual elements that your company already uses to reach out to the public. As we convert your logo, company name, and unique marketing graphics into video elements, we keep you involved in the process to make sure that their shapes, colors, and other features stay true to your brand. You know your business’s marketing strategy better than anyone else, and we rely on your feedback to make sure your finished motion graphic video works perfectly along with your other efforts.

New Digital Elements

The elements of your video depend on the nature of the product or service, the video’s audience, and your marketing voice. We might create an image of the product so that the potential customer can get an accurate idea of what it looks like. We might stick with fast-moving, basic silhouettes that take the viewer through a process. Or, it might be best to have a simple animated character that guides the viewer along the way. We use powerful, detailed graphic design software to create these elements, show them to you, and tweak them as needed. Often, we return to the storyboard and replace the hand-drawn elements with the newly created digital versions to provide a better idea of what the finished video will look like.

With the digital actors in place and the script’s audio track set, it’s time for “filming” to begin! The development phase will see everything come together in a finished form.


  • First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.

    Buy Promos Online

    PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!

    Clinical List America
  • Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.

    Power Only Transit

    Thanks for your service and it looks like we are making our way to number one on Google.

  • I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!

    Complete Employee Services

    From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.

    Nano Environmental Solutions
  • I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!

    Charleston Fitness Equipment
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