Welcome to PalmettoSoft. We are celebrating our 12th year!


In the development phase, we put all the elements of your motion graphic video together in their finished form. This phase is so complex that it is really a multiple-step process in itself! At the end of the day, once the timing, animation, rendering, and final minor edits are completed, you will have a powerful marketing tool that you can use in a wide variety of contexts to get the word out about your company’s unique potential.

Laying Out Audio

Your video will have at least one audio track—the one containing the spoken script. Alongside this track, we may choose to include a music track, either supplied by your company or a stock music track that we locate for you.

All About Timing

With the voice-over track as our guide, we pinpoint exactly where the actions outlined in the storyboard will happen. Lining up your logo’s initial appearance with a key phrase in the script, for instance, will help reinforce it in the minds of your viewers.

Animating the Elements

This is where your video comes to life! Our graphic design software allows us to manipulate and animate the digital elements that we created in the previous phase, causing them to interact with each other, highlight important statements in the script, and give viewers visual cues that solidify your message in their long-term memory.

The Final Approval

In reality, there is a “final approval” component to each phase of the motion graphic video creation process. By the time the video is completely assembled and we submit it to you for approval, only minor revisions should be required, if any at all.

Thanks to the incredible power of technology, your company now has an effective, entertaining marketing video that you can present to potential customers across the Internet. In the final phase, deployment and warranty, we hand the motion graphic video over to you and make sure that you are completely satisfied with it.


  • First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.

    Buy Promos Online

    PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!

    Clinical List America
  • Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.

    Power Only Transit

    Thanks for your service and it looks like we are making our way to number one on Google.

  • I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!

    Complete Employee Services

    From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.

    Nano Environmental Solutions
  • I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!

    Charleston Fitness Equipment
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