Local SEO is one of the hottest topics in Internet marketing today, due to the rise of the smartphone and other web-enabled mobile devices. As more customers use these devices to search for services near their specific location, it’s more critical than ever that your website is optimized to reach them. Here are the ways we overhaul your site to do just that:
Before we start making changes to your website, we audit it to determine its current search page rankings for important location-focused keywords.
We learn what keyword/location combinations related to your business are the most popular, as well as the competition level for those combinations. Sometimes it is more profitable for your website to focus on a less frequently searched keyword phrase if there is less competition for it.
We devise a plan for new auxiliary pages to your website—“landing pages”—that will function as important additional inlets to your main pages.
Landing pages focused on your state and important cities near you rank highly on location-based searches, creating new ways for visitors to find your website.
Location names in your various web pages’ URLs are important factors that search engines consider as they process search requests incorporating those locations. It is important that these location names be spelled correctly and inserted into the right spots within URLs for best results.
We use specific strategies to change the default URLS, or “permalinks,” of your blogposts and articles and make them more attractive to the search engines. These are long-term changes that will continue to give the posts improved search page rankings as long as they appear on your website.
The title of a web page consists of just a few words, but it carries a lot of weight in SEO! Just as a human reader expects to see a summary of the page in its title, the search engine weighs the title heavily when deciding what your page is all about.
Meta descriptions are some of the most important spots in your website for location names. We target the most important locations for your business and strategically place them in the website’s meta elements.
Since search engines cannot process the meaning of images as easily as humans do, they rely on tags and alternate tags to interpret them. This is another opportunity to let the search engines know that you are focused on local customers in your city and state.
Among the written content on your website, H1 tags are a step below titles in importance for local SEO.
Even the error page your website uses if something goes wrong shouldn’t be overlooked for SEO value.
The sitemap tool allows us to tell the search engines more clearly what the structure of your website is like. The visitor to your site will never see this feature, but it still has an impact on how favorably the engines view your site.
With this tool, we manually exclude certain pages from being indexed by search engines—administrative pages that the public is not interested in finding and that do not add any SEO value.
After optimizing your site for local SEO, the next step is watching it carefully to see how it performs. After some time has passed and we’ve gathered some information using Google Analytics, we reassess and decide whether to adjust our approach for even better results.
Google provides Webmaster Tools, a powerful but complicated resource for optimizing websites. With our help, you can put this resource to work for your website without having to learn how to use it.
First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.
Thanks for your service and it looks like we are making our way to number one on Google.
I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!
From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.
I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!