Did You Know? Within 24 hours, 50% of mobile users will visit a store after conducting a local search– compared to thirty four percent of desktop and tablet users.
A business that provides products or services in a defined geographical region can use local SEO techniques to reach potential customers within that region. If an electrician serves the Jacksonville area, for instance, he is not necessarily interested in reaching a searcher in Atlanta. By optimizing his website locally, he can focus on the searchers who are most likely to become customers.
Once a set of local SEO tactics is in place, the website’s search page listing will look much different than it did before. First, it will appear much higher in the rankings when searchers use a location-based keyword. In our example above, the electrician would gain a boost in search rankings for the keyword “Jacksonville electrician.”
In addition, the local SEO update gives the search engine the ability to accurately locate the business with a “pushpin” on a map directly on the results page. The searcher can see exactly where the business is in relation to his or her location. Finally, the search result entry will include the three most important bits of information for the searcher: the company’s name, address, and phone number.
There is no “wrong time” to start implementing local SEO for your company’s website. If your SEO consultant is able to be involved in the initial building of your website, he can ensure that local SEO is an important part of your online campaign from the beginning. If your website is already live, he can come in later and update META elements, add SEO landing pages, and conduct other local SEO activities. Your updates will begin yielding results very quickly, but more importantly, the benefits will build up over the long term.
We work with each individual client to determine the best location keywords to use in his or her unique local SEO campaign. That may include a state name, cities, suburbs, or even ZIP codes in large cities. In addition, we conduct research in your specific area to decide what location keywords will yield the best results.
Local SEO simply makes your company easier for people to find and contact. When your website appears at the top of a search results page with your business’s name, address, and phone number clearly displayed, it is very easy for a potential customer to get in touch with you personally—sometimes without even clicking through to your website!
Local SEO also increases your visibility to an extremely important group of people: mobile device users that are in your geographical area. Providing your company’s local information to search engines is the key to reaching searchers who are in your vicinity at the moment they are looking for your services.
Here are a few of the specific actions that we take to improve your website’s visibility to local searchers:
A wide variety of specific techniques are available to boost local SEO. Here are a few of the ones we focus our attention on:
Contact us today to reach the local customers that your website may not yet be reaching effectively.
First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.
Thanks for your service and it looks like we are making our way to number one on Google.
I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!