Landing page optimization is truly one of the primary elements of any effective SEO strategy. Your website’s landing pages are the tools that you use to reach out to potential customers based on what they’re looking for, instead of simply waiting for them to hear about your company and type in your website’s URL. Imagine being able to broadcast your TV commercial on someone’s individual set at the moment that they say out loud, “We really need a new sofa. I wonder where we can get one locally?” That’s how an optimized landing page works.
Landing page optimization is a multi-step process:
A landing page that is fully optimized in this way will enjoy a huge advantage over competing pages that simply scatter a single keyword phrase throughout their written copy.
The landing page optimization process is flexible enough to fit within nearly any company’s marketing model. For businesses that primarily serve a local audience, keyword phrases can include state and city designations—imagine a search engine user typing in “discount sofa Columbia SC,” for instance.
Occasionally, the public may use an “unofficial” term to describe a company’s product. Many people use the phrase “herbal teas,” for example, to refer to tea products that do not technically fall into that category. An optimized landing page allows the company to reach out to those searchers, using the unofficial term on that landing page but then directing the visitor to the main website, where the industry-correct terminology is used.
To give you an idea of what landing page optimization does for a website, here are the current search page rankings for a few of PalmettoSoft.com’s own landing pages, optimized for the state of South Carolina and some of its larger metro areas.
|Keyword||Landing Page URL||Google Search Page Rank|
|South Carolina SEO||http://www.palmettosoft.com/south-carolina-seo-company/||1|
|Hilton Head SEO||http://www.palmettosoft.com/hilton-head-seo-company/||1|
Adding optimized landing pages to your website is one of the most important steps that you can take toward boosting its search engine performance. Get in touch with us today for a keyword analysis. People are searching for your products…make sure you offer a landing page for them to find!
First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.
Thanks for your service and it looks like we are making our way to number one on Google.
I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!