Facebook is the world’s most popular free social networking website and currently has around 1.15 billion users in the world across 37 different languages. The free website enables users to talk to
family, friends, colleagues, interest groups and other organizations. For SEO reasons, I am mainly going to discuss the benefits of a business page rather than a personal one.
Build your page
Setting up a business page is quite simple to do. You select a category, upload your logo and web address; write a blurb about your company, and a few other key things and you will have a page in no time. Some start up and low revenue businesses only have a Facebook page as their main online presence and do not have a website. Keep in mind a business website is always recommended in conjuction with social media efforts as it provides better credibility, easy-to-remember web address, etc…
How often to post
Once your page is set up you can be posting as frequently as you want, but remember this: You don’t want to “over post” or “under post.” As a rule of thumb, I like post around 3 times per week as you can provide interesting information and don’t bore the reader– and/or burnout in the long term content writing effort.
What do I post about?
Think about different the ways you can talk to the public. For example, self promotion is good, but you can also do too much of it and ultimately turn off the public. If you are a furniture manufacturer for example, you can give free information on great tips for low cost restoration. When good information is created, the users will not only appreciate it, they will also forwarded it to their friends and you can begin building a large and “socially warm” audience.
Tracking performance
Facebook has a tool, Page Insights, which allows you to review the performance of your page and it’s audience. Data such as Total Likes, Friends of Fans, People Talking About This and Total Reach can be measured within the system and it provides a neat marketing snapshot of how your campaign is performing.
About the Author: Rhett DeMille, the owner of PalmettoSoft, is a leading search engine optimization consultant located in the Florida and Greater Carolina areas.
