Facebook Marketing

Facebook has become a dominant force on mobile as well as desktop. Reach the social media giant’s audience with your message.

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Why Facebook Ads?

Facebook earned over $8 billion in revenue in Q1 2017
Two billion people use Facebook every month.
1 of every 5 minutes that people in the US spend on mobile is on Facebook or Instagram.
500 million instagrammers use the app every day.
Over 5 million businesses advertise on Facebook

What We Do

Research

Find out what your key audience is and how to best reach them

Strategy Creation

Proven marketing techniques power your campaign

Content Planning

Success depends on the quality of the ads that your audience sees

Implementation

Your campaign goes live!

Regular Monitoring

We constantly look for ways to refine your campaign’s focus and effectiveness

Ad Type

The Facebook Ads network is much more than a simple method for displaying text and image-based marketing content to users. In keeping with Facebook’s deeply interactive nature, the Ads system offers campaign managers a wide range of options for reaching their audience. The most familiar and common options invite the user to click through to an advertiser’s website, but campaigns can also include special offers, app-based interactions, event invitations, videos, and other customized options.

Another element of flexibility for Facebook Ads is its payment structure. Advertisers can pay “per click” (only paying a fee when a user interacts with an ad) or “per impression” (paying a fee each time one of their ads is displayed to a user). Each of the different payment structures has its own set of benefits for advertisers, and your PalmettoSoft campaign manager will advise you on which one is ideal for your business.

Page Post Engagement
Page Like
Page Like
Website Conversions
App Installs
App Engagement
Event Responses
Offers Claims
Video Views
Lead Generation Ads

What We Deliver

Improved brand awareness

Greater website traffic

More engaged customers

High quality leads

Reduced marketing costs

Real-time performance analysis

Tools We Use