Facebook has become a dominant force on mobile as well as desktop. Reach the social media giant’s audience with your message.
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Success depends on the quality of the ads that your audience sees
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The Facebook Ads network is much more than a simple method for displaying text and image-based marketing content to users. In keeping with Facebook’s deeply interactive nature, the Ads system offers campaign managers a wide range of options for reaching their audience. The most familiar and common options invite the user to click through to an advertiser’s website, but campaigns can also include special offers, app-based interactions, event invitations, videos, and other customized options.
Another element of flexibility for Facebook Ads is its payment structure. Advertisers can pay “per click” (only paying a fee when a user interacts with an ad) or “per impression” (paying a fee each time one of their ads is displayed to a user). Each of the different payment structures has its own set of benefits for advertisers, and your PalmettoSoft campaign manager will advise you on which one is ideal for your business.