Did You Know? Content is extremely important in SEO and forms the basis of On-The-Page factors to include “quality, research, words, fresh, vertical and answers.”
If you question whether the written content on your website is really that important, consider this: Google now gives two factors an immense amount of attention when ranking competing websites in its search results:
Visitor Stay Time is easy to define: it’s the average amount of time that a visitor stays on your website once he has arrived there (usually via a keyword search). Attractive graphic design is important, but it’s the written content—what your website actually says—that determines whether a visitor stays to find out more or quickly leaves to find a site with more information to offer.
Bounce rate is the percentage of visitors who leave the web page that their search lands them on (or “bounce” away) instead of clicking to another page of your website. Again, if the visitor sees that your website has lots of valuable information, he will venture further into the site. However, if the page he lands on is all style and no substance, he has no reason to think that the other pages on the site will offer anything more.
Blogposts, e-newsletters, and solid web page content contribute in a huge way to both of these factors, keeping visitors on your website longer and encouraging them to find out what else the site has to offer them. External blogs, industry articles, and press releases funnel visitors to your site from external websites and also generate lots of links to your site—another primary factor in great search engine optimization.
All of the (5) content types mentioned are available as part of a “complete SEO package.” In addition, we provide them a la carte in order to best serve each unique client. For more information on how substantial, professionally written content can boost your website’s traffic and search rankings, give us a call or email us now.
First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.
Thanks for your service and it looks like we are making our way to number one on Google.
I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!