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Our take on the most important current SEO topics

Charleston SEO Company: An SEO Earthquake Is Scheduled

For a good Charleston SEO company, search engine algorithm changes are rarely “earth-shattering” events. Usually, they mean slightly adjusting keyword density, blogpost length, or other minor details in order to maximize the website’s attractiveness to the search engine. However, every once in a while, an engine (in most cases, Google) announces an algorithm change that really does shake up the web development field. That’s what is happening now, and the earthquake is scheduled for April 21. So, what exactly will happen on that date?

Charleston SEO Company’s Advice: Go Mobile or Go Home

Google is responding to the explosion of Internet-enabled mobile devices by demanding that websites optimize their content for viewing on smartphones and tablets. As of April 21, sites that don’t work well on small screens will see their search listings drop rather dramatically in the rankings. But how exactly will Google calculate whether a site is “mobile-friendly” or not?

Mobile Friendly Factors

The presence or absence of certain factors, in Google’s new algorithm’s mind, determine how easily a user can view and navigate a website on a mobile device:

  • Content that can be read and viewed on a small screen without having to zoom in or scroll from side to side
  • Video and interactive elements that require web apps (like Java and Flash) that are not installed on many mobile devices
  • Issues related to touch screen use—for instance, how easy is it to touch link anchor text without accidentally touching other linked elements on the page?

What to Do About It

Our Charleston SEO company is recommending that website owners interested in continued visibility on Google take immediate action to update their sites for mobile considerations. Even if it’s just a matter of enlarging text and doing a few “quick fixes” until you can take on a more complete overhaul, every little bit will help when Google puts its algorithm changes into effect.

Pay Per Click is an Equal-Opportunity South Carolina SEO Tool

A marketing tool worth having is one worth working on a long time, right? Take your social media accounts, for example. It takes time and lots of work for your South Carolina SEO company to build up an audience that you can advertise to. Even great SEO techniques take time to push your website up through the rankings. Pay per click, however, is different. It’s one of the few techniques that yields valuable results instantly, and with the right marketing firm in control, it just gets more effective from there.

Marketing With an On/Off Switch

Marketing experts often talk about pay per click as if it’s a water faucet. You can try it out by putting just a little investment into it for a trickle of increased website traffic, or you can devote a hefty budget and generate a flood of site visitors. You can also suspend payment and turn your pay per click campaign off temporarily—perhaps during website renovation, campaign recalibration, or while your brick-and-mortar business location is closed.

Ongoing Improvement

As soon as your pay per click campaign goes into effect, your South Carolina SEO company starts gathering data on its performance. That data is very detailed, and a good consultant knows how to interpret it to discover what changes can improve the campaign. Certain keywords may not generate conversions, different versions of the same ad may perform differently, and you may need to add a “negative keyword” filter to avoid advertising to people who are not looking for your services at all.

Hit the Ground Running!

As a fast-results technique, pay per click is especially effective when implemented along with longer-term strategies like organic SEO, social media optimization, and local SEO. Call us today to ask us how our South Carolina SEO company can help you devise a well-rounded marketing plan to generate more traffic—both in the long term and right away.



  • First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.

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    PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!

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    Thanks for your service and it looks like we are making our way to number one on Google.

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