When your Florida online marketing consultant tells you that the plan is for your company to publish two blog posts, two industry articles, and a press release every month, what is your reaction? Maybe you quickly add up the average word count per month (roughly 1,700) and wonder how all that content is going to get written. Maybe you question whether that much material can even be written on the subject of your company’s products or services! While writing long form web content isn’t most people’s strong suit, it isn’t a deep mystery either. An effective partnership with your SEO consultant can produce lots of great content every month that leads directly to new customers.