So you’re trying to promote your company with a vibrant, attractive, useful website. You’re happy with the way keywords and other strategies are promoting the site as far as SEO. SC business owners often stop there, but now your web developer is telling you that your next step is to create a blog. Why in the world would you want to start a blog? You don’t have the time or desire to keep a “public journal,” and you’re not really interested in educating people—you just want to build your business.
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Many a small business owner has posted a homemade website, waited a few weeks, and then wondered why his site didn’t appear in the first five listings when he searched for his specific services on Google. After all, how many cupcake boutiques can there be in one city? Shouldn’t his website automatically appear at the top of a search for the keyword “Charleston cupcakes”? The truth, both today and tomorrow, is that without using SEO Charleston business owners will see their websites buried under irrelevant search responses.
Read More Think Like a Machine: Why SEO in Charleston Will Always Be Important