Welcome to PalmettoSoft. We are celebrating our 12th year!


Our take on the most important current SEO topics

SEO South Carolina – Search trends improve with experience

One of the most common challenges I face from being an SEO South Carolina consultant is optimizing for keyword phrases in a low population state. For this post, I am mainly discussing the natural, left handed results and not pay-per-click programs such as Google AdWords. Read More SEO South Carolina – Search trends improve with experience

Social Media Suggestions from your SEO Consultant Florida

Captain’s Log, Stardate, 11/14/13, from your SEO Consultant Florida: Our destination is the social media world and we will attempt to make sense out of all the chaos. We are boldly going where many have gone before, yet we expect different results because of a recommended across-the-board strategy. Read More Social Media Suggestions from your SEO Consultant Florida

SEO Charleston – The Ever Changing Google Algorithm

Recently, I wrote about the need to begin running AdWords campaigns in conjunction with organic ones. Although there are still thousands of continuing debates over whether or not the two affect each other, one thing is certain from our SEO Charleston firm’s perspective: AdWords, when activated, has a positive effect on a natural campaign. Think about it for a second: Google has been a publicly traded company for a few years now and pay-per-click services is how their empire generates cash. The last thing the search giant wants is businesses across the world paying SEO firms a large chunk of their marketing budget. And this is just another reason “why” they are more frequently and radically changing their algorithm heading into the future. Read More SEO Charleston – The Ever Changing Google Algorithm

Organic vs. AdWords? Run Both– Your SEO Consultant Florida

Over the last two years, Google has made some major changes to its ranking algorithm in the form of the Panda and Penguin updates. In addition, there are hundreds of minor tweaks that occur throughout the year. SEO Consultant Florida firms like PalmettoSoft are constantly adjusting workflow processes to accommodate for the changes. At the same time, we are also trying to remain profitable as typically the price of SEO does not change unless the client requests additional services or an adjustment to their budget. Typically, an SEO contract is based on a number of keywords targeted and the associated labor hours that go with that goal. Also, there is a campaign duration, which tends to be around 6-12 months. Read More Organic vs. AdWords? Run Both– Your SEO Consultant Florida


  • First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.

    Buy Promos Online

    PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!

    Clinical List America
  • Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.

    Power Only Transit

    Thanks for your service and it looks like we are making our way to number one on Google.

  • I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!

    Complete Employee Services

    From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.

    Nano Environmental Solutions
  • I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!

    Charleston Fitness Equipment
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