Welcome to PalmettoSoft. We are celebrating our 12th year!


Our take on the most important current SEO topics

Charleston South Carolina SEO, a New Approach

Search engine optimization was born once the search engines began indexing websites and displaying the results. Over the years, the ranking formulas (algorithms) have evolved and are essentially much smarter than ever. Ever-changing algorithm updates are analyzed by the SEO provider and work flow is adjusted as quickly as possible. Basically there is a constant “push-pull” occurring between the search engine and SEO provider. As this arms race escalates between the two, one area of search engine optimization has not kept up as well as it should:  Client involvement and participation in their SEO campaign. Read More Charleston South Carolina SEO, a New Approach

SEO Services in South Carolina

What is SEO?

SEO, or search engine optimization, is the process of enhancing a website so it is found on the top positions of the search results. On an ongoing basis, a series of exercises are done both on and off the website which ultimately targets industry-specific keywords. For example, when a person visits Google and searches for a keyword, a 1st page of results is listed and over 90% of the web visitors never look past that initial page. As you can imagine, it is of the utmost importance that a website be found by the searcher and in many cases, this now is the sole marketing strategy that businesses have.

Read More SEO Services in South Carolina

Are you Looking for a SEO Consultant in Florida?

Many businesses in the state of Florida are looking for a reliable SEO consultant to help them achieve top search engine rankings over their competition. Consultants can offer a distinct advantage over agencies/firms as the consultancy has much less overhead to pay for. Think about it:  As a company, you are expecting good results for a fair price. And at the end of the day, it really does not get more complicated than that. For brevity reasons, the post will not go too in depth regarding the pros and cons of consultancies vs. agencies. However, I will discuss some of the unique vantage points that my firm, PalmettoSoft, holds.

Read More Are you Looking for a SEO Consultant in Florida?

SEO in Charleston SC

Are You Looking for SEO in the Charleston SC area?
Search engine optimization (SEO) is the process that enhances your website so it can be found in the major search engines; where most people look for products and services nowadays.

Great Companies Follow Great Processes
At PalmettoSoft, we follow a path that looks something like this: Lead interview, research, proposal, implementation, tracking and reporting. While it may not be rocket science, you never want to skip steps or make outlandish promises when it comes to Internet marketing.

Read More SEO in Charleston SC


  • First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.

    Buy Promos Online

    PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!

    Clinical List America
  • Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.

    Power Only Transit

    Thanks for your service and it looks like we are making our way to number one on Google.

  • I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!

    Complete Employee Services

    From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.

    Nano Environmental Solutions
  • I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!

    Charleston Fitness Equipment
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