Welcome to PalmettoSoft. We are celebrating our 12th year!


Our take on the most important current SEO topics

Search Engine Optimization, The (4) Simple Parts: 3

Analysis, Implementation, Tracking, Reporting


It’s all about Unique Visitors—not “Hits”
How many times have you heard somebody say: “I had (x) amount of hits last week on my website.” You probably heard it more times than you have fingers and toes.  Hits are basically defined as how many files are requested from a website and have little value in the context of actually tracking users on your website. Read more..

Search Engine Optimization, The (4) Simple Parts: 1

Analysis, Implementation, Tracking, Reporting


How many times have we heard that “Getting off on the right foot is most important?” Well, in SEO, nothing could be more true. Quality and effective campaigns can be expensive, and the client needs the highest return on investment for their invested dollar. Collaboration between the client and SEO firm is needed so that budgets, expectations and goals can become reality for both parties. Read more..


  • First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.

    Buy Promos Online

    PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!

    Clinical List America
  • Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.

    Power Only Transit

    Thanks for your service and it looks like we are making our way to number one on Google.

  • I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!

    Complete Employee Services

    From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.

    Nano Environmental Solutions
  • I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!

    Charleston Fitness Equipment
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