As a Greenville SEO company, it’s not our purpose to have our clients invest in every type of online marketing technique that’s out there. One of the main reasons people choose to work with us is so that we can assess their business and tell them which SEO methods are likely to have the most effect for lead generation and getting their message out. It’s not about reaching the biggest audience you can; it’s about reaching the best audience. And in our book, pay-per-click is one of those SEO services that not every company would do well to engage in all the time. That being said, Google AdWords, by far the biggest pay-per-click service out there, is currently in the middle of a transformation. The huge changes that the service’s managers are making to the AdWords system demand that any company interested in reaching targeted audiences with its message give it a second look. Here’s why it’s time to ask your Greenville SEO company about AdWords:
Read More It’s Time to Ask Your Greenville SEO Company About AdWords
Every time you turn on the television, it seems there is a commercial for a new groundbreaking, game-changing technology for mobile devices. A cell phone that can survive attacks by power tools; virtual reality attachments that transform your phone into a personal theater; new records in terms of device size and weight—and the list goes on. These mobile trends, when taken together, make it obvious that local SEO in Jacksonville and other areas will continue to become more important over the coming years. As people upgrade to more powerful mobile devices, they will spend more time shopping and searching online with them. But in this post, we want to focus on three rather surprising trends that, in a more specific way, will make it more important than ever that you have an experienced Jacksonville SEO company on your side.
Read More Three Surprising Mobile Trends that Affect Local SEO in Jacksonville
If you’ve been browsing various websites for companies that provide local SEO in Florida, one of the terms you’ve probably come across is backlinks. If you did, you probably skipped over it, assuming that it is a technical coding term that only the experts really understand. Backlinks aren’t that hard to understand, though, and as the client of an SEO company, it can be valuable for you to know the basics about them. You’ll get a better grasp of what your local Florida SEO company is doing for your business, and you’ll be able to spot whether they are doing something fishy that may put your website in danger of being penalized. Here’s a quick description of backlinks, why they’re so important, and how search engines (Google in particular) continue to refine their view of them.
Read More How Backlinks Benefit Local SEO in Florida
You exercise your rights to make a lot of choices online every day. You choose which news website you want to visit to catch up on what’s going on the world, you decide what email provider you want to use, and you select your favorite search engine to find information of all kinds. But that last choice might not be as free as you think it is. One of the biggest trends in the fierce competition between Google, Bing, and Yahoo!’s search engines is one that flies under the radar of most users. Depending on the device and operating system that you use, you may be bullied—or maybe “forcefully nudged” is a more accurate term—into using one search engine rather than the other choices. Here’s how Microsoft and Google, in particular, are using the powerful tool of defaults to give their search engines the edge.
Read More South Carolina SEO: Are You Being Bullied into Using a Certain Search Engine?
At the tail end of February 2017, Google made a major set of adjustments to the way its search engine ranks keyword search results. As with every algorithm update, professionals in the search engine optimization field promptly came up with a catchy nickname for it. After all, calling it the “February 2017 update” would get old after a while. This time around, a Google spokesman responded to a question about the update’s name by joking that we should just call it “Fred,” presumably the biggest contrast he could think of to previous colorful nicknames like Hummingbird, Panda, and Penguin. In any case, SEO experts seem to love the name! Here’s our brief introduction to Fred and what he’s been doing around the Internet since he was let loose at the end of February.
Read More Meet Fred, the Newest Google Algorithm Update
Here at PalmettoSoft, we primarily provide search engine optimization (SEO) services: that is, analyzing and revising a website’s content, links, and structure in order to help its pages perform as well as possible in keyword searches. However, we also provide web design services, which can be extremely helpful for a company that doesn’t yet have a website (or one that has a far-outdated one that requires a complete overhaul). That’s because the optimal time to begin SEO activities is during the web design process itself. Building in keyword optimization, great link networks, and a user-friendly navigation structure during the website’s construction is much quicker and more cost-effective than applying those activities after the website is already built.
Read More Why Do We Use Themes?
During the weeks surrounding the 2016 U.S. presidential election, you could hardly turn the news on without hearing about Russian hacking. The contentious political arguments over whether Russians hacked emails, whether they favored a particular candidate, how much they may have influenced voters, and whether any of it actually happened or not are all far outside the scope of our little Greenville SEO blog. We’re here to talk about a different brand of Russian hacking, which has been negatively affecting Google Analytics users for over a year now. It’s in your best interest to at least be able to recognize this attack if it happens to you, and to make sure you have capable professional help to defend your Analytics reports from it.
Read More Even Greenville SEO Isn’t Safe from Russian Hackers
Just when you thought the Google algorithm updates, mobile optimization push, and other major shifts to your Anderson SEO strategy were behind you, here comes another big development: Google’s Accelerated Mobile Pages, most often referred to as AMP.
A lot of Google’s updates are focused on correcting parts of the ranking algorithm that the experts feel don’t best serve the searcher—corrections like penalizing duplicate content and rewarding websites with frequent updates. But the introduction of AMPs is different. It’s an effort to provide a specific audience (users of the Internet on mobile devices) with an improved search experience. That audience is very important due to its large and growing size, and Google wants to make sure that it uses its search engine instead of its competitors’. Here is an overview of what AMPs mean and how they might change the way you approach your Anderson SEO plans.
Read More Will AMPs Affect My Anderson SEO?
We all know that you can’t trust everything you read on the Internet. It’s just too easy for someone to post “facts,” sound professional and reputable, and even quote dubious sources to give their claims an air of truth. As we are now finding out through the ongoing troubles with Facebook’s advertising and news programs, it is also easy for a large, popular website to be less than truthful with the millions of folks who interact with it on a daily basis. Now, additional revelations about Facebook’s advertising policies in particular show that the website’s metric mistakes—whether intentional or not—have likely cost its advertising partners a lot of money. Here’s your Tallahassee SEO consultant’s take on the situation:
Read More Tallahassee SEO: Facebook’s Metric Problems Continue
“Mobile friendly” and “mobile optimization” sound similar enough that they could refer to pretty much the same thing. But just like the terms “organic,” “all-natural,” and “farm fresh” don’t always mean what you think they do at the grocery store, the terms that your SEO consultant uses for mobile SEO services can be fairly confusing. Our goal today is to give you a better idea of what these two terms mean specifically, and help you out as you decide which one your local SEO strategy really needs.
Read More Your Local SEO Strategy: Mobile Friendly vs. Mobile Optimized