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Our take on the most important current SEO topics

Meet Fred, the Newest Google Algorithm Update

At the tail end of February 2017, Google made a major set of adjustments to the way its search engine ranks keyword search results. As with every algorithm update, professionals in the search engine optimization field promptly came up with a catchy nickname for it. After all, calling it the “February 2017 update” would get old after a while. This time around, a Google spokesman responded to a question about the update’s name by joking that we should just call it “Fred,” presumably the biggest contrast he could think of to previous colorful nicknames like Hummingbird, Panda, and Penguin. In any case, SEO experts seem to love the name! Here’s our brief introduction to Fred and what he’s been doing around the Internet since he was let loose at the end of February.
Read More Meet Fred, the Newest Google Algorithm Update

Why Do We Use Themes?

Here at PalmettoSoft, we primarily provide search engine optimization (SEO) services: that is, analyzing and revising a website’s content, links, and structure in order to help its pages perform as well as possible in keyword searches. However, we also provide web design services, which can be extremely helpful for a company that doesn’t yet have a website (or one that has a far-outdated one that requires a complete overhaul). That’s because the optimal time to begin SEO activities is during the web design process itself. Building in keyword optimization, great link networks, and a user-friendly navigation structure during the website’s construction is much quicker and more cost-effective than applying those activities after the website is already built.
Read More Why Do We Use Themes?

Even Greenville SEO Isn’t Safe from Russian Hackers

During the weeks surrounding the 2016 U.S. presidential election, you could hardly turn the news on without hearing about Russian hacking. The contentious political arguments over whether Russians hacked emails, whether they favored a particular candidate, how much they may have influenced voters, and whether any of it actually happened or not are all far outside the scope of our little Greenville SEO blog. We’re here to talk about a different brand of Russian hacking, which has been negatively affecting Google Analytics users for over a year now. It’s in your best interest to at least be able to recognize this attack if it happens to you, and to make sure you have capable professional help to defend your Analytics reports from it.
Read More Even Greenville SEO Isn’t Safe from Russian Hackers

Will AMPs Affect My Anderson SEO?

Just when you thought the Google algorithm updates, mobile optimization push, and other major shifts to your Anderson SEO strategy were behind you, here comes another big development: Google’s Accelerated Mobile Pages, most often referred to as AMP.

A lot of Google’s updates are focused on correcting parts of the ranking algorithm that the experts feel don’t best serve the searcher—corrections like penalizing duplicate content and rewarding websites with frequent updates. But the introduction of AMPs is different. It’s an effort to provide a specific audience (users of the Internet on mobile devices) with an improved search experience. That audience is very important due to its large and growing size, and Google wants to make sure that it uses its search engine instead of its competitors’. Here is an overview of what AMPs mean and how they might change the way you approach your Anderson SEO plans.

Read More Will AMPs Affect My Anderson SEO?

Tallahassee SEO: Facebook’s Metric Problems Continue

We all know that you can’t trust everything you read on the Internet. It’s just too easy for someone to post “facts,” sound professional and reputable, and even quote dubious sources to give their claims an air of truth. As we are now finding out through the ongoing troubles with Facebook’s advertising and news programs, it is also easy for a large, popular website to be less than truthful with the millions of folks who interact with it on a daily basis. Now, additional revelations about Facebook’s advertising policies in particular show that the website’s metric mistakes—whether intentional or not—have likely cost its advertising partners a lot of money. Here’s your Tallahassee SEO consultant’s take on the situation:

Read More Tallahassee SEO: Facebook’s Metric Problems Continue

Your Local SEO Strategy: Mobile Friendly vs. Mobile Optimized

“Mobile friendly” and “mobile optimization” sound similar enough that they could refer to pretty much the same thing. But just like the terms “organic,” “all-natural,” and “farm fresh” don’t always mean what you think they do at the grocery store, the terms that your SEO consultant uses for mobile SEO services can be fairly confusing. Our goal today is to give you a better idea of what these two terms mean specifically, and help you out as you decide which one your local SEO strategy really needs.
Read More Your Local SEO Strategy: Mobile Friendly vs. Mobile Optimized

Savannah SEO Deals with Two Google Algorithm Updates

In the past month, Savannah SEO companies found themselves trying to “reverse-engineer” two major updates to Google’s vast ranking algorithms. We all know that, in the end, the online community will benefit from a search engine that is better at spotting spam, more logical in its ranking of web pages in order of usefulness to human users, and able to quickly adapt to new web development trends. But the morning after a big algorithm update takes effect, it can feel much more like a headache than a step forward. Web pages that were previously enjoying high rankings may suddenly drop or disappear, causing panic on the part of those clients. With the double update in September, both organic search and local search were affected in different ways, meaning that there were two separate issues for Savannah SEO consultants to deal with. Multiply that fact by a number of different clients, and it’s easy to see why September and October have been a rather busy few months for those in the SEO world!
Read More Savannah SEO Deals with Two Google Algorithm Updates

Link Tips from Your Anderson SEO Expert

In the world of the Internet, links are everywhere. Just think about the number of times that you reach a website you want to visit by typing in its URL and hitting “enter.” Alternately, think about the number of times that you just click on a link to reach a website, whether that link is on a Google search results page, another website, a Facebook post, an emailed marketing message, a Tweet…and the list goes on. Links are very important for your website, and in today’s post, your local Anderson SEO expert provides some tips on how to make the most of them—and what mistakes you should avoid at all costs.
Read More Link Tips from Your Anderson SEO Expert

Why You Should Be Happy the Google Penguin Update Is Taking So Long

It would be absolutely mind-boggling if someone were able to compile all the text that has been spilled across forums, blogs, and comment sections about Penguin 4.0. For well over a year now, SEO experts (and those who pretend to be) have been making predictions about the final Penguin update—what it will do, how it will be different from previous versions, when it will hit the Google search algorithm, and whether it has already hit and Google just didn’t tell us. As frenzied as the discussions get and as anxious as people are to find out when Penguin 4.0 will take effect, let’s remember something important:
Read More Why You Should Be Happy the Google Penguin Update Is Taking So Long

Facebook’s Continued Evolution…And Why It Matters for SEO

Facebook is only twelve years old. The social media website has certainly made its mark on the world in that short amount of time, to the point that it gets mentioned in news articles about nearly any major event that occurs around the world. Law enforcement agencies scrutinize terrorists’ activity following attacks; relief efforts rely on Facebook friend networks for quick fundraising; and concerned family members are almost as likely to send a Facebook message as they are to make a phone call to find out whether their loved ones are all right during a hurricane or earthquake.
Read More Facebook’s Continued Evolution…And Why It Matters for SEO


  • First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.

    Buy Promos Online

    PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!

    Clinical List America
  • Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.

    Power Only Transit

    Thanks for your service and it looks like we are making our way to number one on Google.

  • I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!

    Complete Employee Services
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