Welcome to PalmettoSoft. We are celebrating our 12th year!


Our take on the most important current SEO topics

Why Your Orlando SEO Company Focuses on Links

If you think of your website’s pages as traveling on a journey toward the goal of the number one search result for your most important keyword searches, there are two critical pieces of luggage that they need to take with them on that journey. The first is great content. If your website isn’t filled with text and other elements that your visitors find compelling, informative, and useful in real life, none of your marketing efforts will do you much good because your visitors won’t stay on your site even when they land there. But the other critical piece of luggage is nearly as important, though much harder to understand and create. It’s the topic of link building, an activity that your Orlando SEO company spends a lot of time on. Here’s why building links is so important, and why it’s critical to do it the right way.
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Step-by-Step Guide to eCommerce Analytics for Beginners


Using the Internet from an administrator’s standpoint can seem like entering a completely different world. The digital universe comes complete with its own landscape, language, and even technical jargon. As a beginner, this world is as fascinating as it is intimidating, but don’t fret! This eCommerce guide will help you understand all the fundamentals you need in order to build a strong foundation for your online business.
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Net Neutrality: A Charleston SEO Firm’s Perspective

On December 14, the FCC made a decision that was controversial, to say the least. In the current political environment, we’ve become accustomed to seeing something with the label “controversial” happen every few days or so, but the FCC’s net neutrality decision is a very big deal, even by our new 24-hour news cycle standards. Today, our aim is to give you a short summary of the FCC decision, what net neutrality means, and of course, what the implications are for Charleston SEO practices.
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A Big, Scary Question for Myrtle Beach SEO

We normally try to avoid big, scary questions. That’s because we suspect that the answers are going to push us toward making changes in the routines and behaviors with which we have become so comfortable. But if you can muster up the courage to confront a big, scary question that you know you really should address, after you have worked through the uncomfortable answer you just may find yourself miles ahead of where you were before…and ready to face the future with much more confidence.
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Top Five Tools for Better Collaboration with Your Clients

Whether you are working on a large-scale or small-scale project, all your effort will fall flat unless you nurture your client communication. After all, the outcome of your project heavily depends on your client’s feedback. Keeping a good communication flow with your client will not only help you deliver positive results, but will also help you build trust and develop long-lasting relationships and collaboration on many projects to come.
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The Top SEO Rules To Remember When Writing

It’s no secret that you’ve got to master the search engines if you want to get seen online. If you’re not on the first page of results, then you may as well be invisible. As a new or small business, this can feel rather intimidating to say the least. You can get there, though, if you know the rules of SEO. Here are the top SEO rules you should know and how to use them in your content.
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Columbia SEO: When NOT to Listen to Google

In the past, the relationship between search engine optimization companies and Google was somewhat adversarial. The basic idea seemed to be that SEOs would find creative ways to vault their clients’ web pages to the top of the search results, Google would find and close the loophole in its system, and the process would start over again. Today, things are much more reasonable. Someone offering great Columbia SEO concentrates on raising the overall quality of his client’s website, showing Google exactly what the site is all about, and responsibly cultivating relationships with other websites that show Google that real people find his client’s site useful. In fact, ever since Google started communicating with SEO providers directly, some of those providers have grown to rely on Google for advice on SEO strategy. That’s usually a good idea, but sometimes it pays to adopt a cautious or even skeptical attitude toward Google’s official statements. Here are a few examples:
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It’s Time to Ask Your Greenville SEO Company About AdWords

As a Greenville SEO company, it’s not our purpose to have our clients invest in every type of online marketing technique that’s out there. One of the main reasons people choose to work with us is so that we can assess their business and tell them which SEO methods are likely to have the most effect for lead generation and getting their message out. It’s not about reaching the biggest audience you can; it’s about reaching the best audience. And in our book, pay-per-click is one of those SEO services that not every company would do well to engage in all the time. That being said, Google AdWords, by far the biggest pay-per-click service out there, is currently in the middle of a transformation. The huge changes that the service’s managers are making to the AdWords system demand that any company interested in reaching targeted audiences with its message give it a second look. Here’s why it’s time to ask your Greenville SEO company about AdWords:
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Three Surprising Mobile Trends that Affect Local SEO in Jacksonville

Every time you turn on the television, it seems there is a commercial for a new groundbreaking, game-changing technology for mobile devices. A cell phone that can survive attacks by power tools; virtual reality attachments that transform your phone into a personal theater; new records in terms of device size and weight—and the list goes on. These mobile trends, when taken together, make it obvious that local SEO in Jacksonville and other areas will continue to become more important over the coming years. As people upgrade to more powerful mobile devices, they will spend more time shopping and searching online with them. But in this post, we want to focus on three rather surprising trends that, in a more specific way, will make it more important than ever that you have an experienced Jacksonville SEO company on your side.

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How Backlinks Benefit Local SEO in Florida

If you’ve been browsing various websites for companies that provide local SEO in Florida, one of the terms you’ve probably come across is backlinks. If you did, you probably skipped over it, assuming that it is a technical coding term that only the experts really understand. Backlinks aren’t that hard to understand, though, and as the client of an SEO company, it can be valuable for you to know the basics about them. You’ll get a better grasp of what your local Florida SEO company is doing for your business, and you’ll be able to spot whether they are doing something fishy that may put your website in danger of being penalized. Here’s a quick description of backlinks, why they’re so important, and how search engines (Google in particular) continue to refine their view of them.

Read More How Backlinks Benefit Local SEO in Florida


  • First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.

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    PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website. Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases traffic to our site and dollars to our bottom line!

    Clinical List America
  • Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.

    Power Only Transit

    Thanks for your service and it looks like we are making our way to number one on Google.

  • I'm excited about our new “Benefits Connection” page!!! LOOKS FANTASTIC!!!

    Complete Employee Services

    From all us at Nano Environmental Solutions, we truly appreciate your commitment to us and the digital recognition we are working to provide to our customers through PalmettoSoft's guidance.

    Nano Environmental Solutions
  • I understand and appreciate you taking care of this (updated their vendor list)! Have a great day!

    Charleston Fitness Equipment
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